Virgin Money consolidates media | ITV aims to make racing mainstream | Guardian membership scheme hits milestone

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Campaign: Media March 14, 2017

Media news and analysis, powered by Media Week Virgin Money consolidates all of its media planning and buying into M/SIX Emily Tan Virgin Money has appointed M/SIX as its sole media planning and buying agency following a competitive pitch. ITV aims to make racing 'mainstream pop culture' with VR content from Cheltenham Simon Gwynn ITV will promote the broadcast of the Cheltenham Festival this week with the release of a daily virtual reality highlights package. The Guardian membership scheme hits the 200,000 members 'milestone' Emily Tan The Guardian's membership scheme has swelled to 200,000 members, a move its editor claims is an "important milestone" in the news brand's efforts to offset its dramatic decline in ad revenues. Reaching consumers in the right mood could make digital ads 40% more effective Emily Tan Reaching consumers when they're feeling "upbeat" could increase the effectiveness of advertising by 24% in general, and of digital advertising by 40%, according to a study. Twinn to retire as ISBA's director of public affairs Gideon Spanier Ian Twinn, ISBA's director of public affairs, is to retire after 18 years at the advertiser trade body. Snap's James Chandler joins IAB as CMO Emily Tan James Chandler has joined the Internet Advertising Bureau in the newly created role of chief marketing officer from Snap where he worked on the social media company's brand partnerships. What does a data-driven ad model actually look like? Rupert Staines It is often said that data-driven marketing is the future of marketing. Rupert Staines of RadiumOne explains how to turn theory into reality. It's a question of trust. Or is it? Ian Millner The debate over trust and transparency in agencies matters, but there is a danger that we could end up throwing ourselves "under the bus". Promoted Media owners and agencies: how to keep your eye firmly on the prize Getmemedia A new series of free guides take the hassle out of running successful promotions for your brand Promoted Transformation and the case for change Nigel Vaz, Publicis.Sapient As tech disrupts industry-wide, brands must respond with alacrity, says Publicis.Sapient's Nigel Vaz. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Group Account Director, Automotive £65000 - £75000 per annum The Great & The Good, London Senior Programmatic Sales Manager £40000 - £60000 per annum + bonus Ultimate Asset, London, West End Rockstar Mega Booking Machine - £60k + bonus £40000 - £60000 per annum + bonus Ultimate Asset, West End, London Direct Marketing Executive £30000 per annum Bodhi Resourcing, London Interim Senior Brand Manager £60,000 - £65,000 pro rata Focus Management, Norfolk Digital Marketing Consultant £40000 - £55000 per annum + Excellent benefits + bonus Bodhi Resourcing, London Sales Executive £25,000 + £6000 On Target Earnings ITP, London (Central), London (Greater) Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Content Assistant - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Director - Digital Up to £60000 Onroot, London (Central), London (Greater)

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