Spotify urges brands to embrace 'streaming state of mind' | The latest from Ad Week Europe 2017

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Campaign: Media March 21, 2017

Media news and analysis, powered by Media Week Spotify urges brands to embrace 'streaming state of mind' Danielle Lee Spotify is urging brands to better capitalise on the emotional power of music in the moment. Media planning is suffering a shortage of storytellers Daniel Farey-Jones The way media agencies have changed their hiring patterns to bring in more tech- and data-focused people means planning is suffering a shortage of storytellers, Advertising Week Europe heard yesterday. Altice to acquire Teads Gemma Charles Altice has entered into an agreement to acquire online video marketplace Teads. Channel 4 study claims broadcaster VOD is 20% cheaper than YouTube Simon Gwynn New research commissioned by Channel 4 has found that the effective cost per thousand views on broadcasters' video-on-demand platforms is far cheaper than the equivalent cost on YouTube or Facebook. 'Noisy' Osborne appointment welcomed by Standard commercial chief Daniel Farey-Jones The commercial managing director of ESI Media has described the surprise hiring of politician George Osborne as editor of the London Evening Standard as "noisy, interesting and great for publishing". Adobe integrates TubeMogul acquisition with Advertising Cloud launch Emily Tan Adobe has launched an ad platform that combines its Media Optimizer offering with its new acquisition, TubeMogul. ITV's Daglish: Brands falling short morally over internet ads Daniel Farey-Jones Simon Daglish, ITV's deputy commercial managing director, has questioned the moral compass of brands and said he feels "a bit sorry for Google" in light of the recent furore over ad placement. The 'face of advertising' revealed as a young white man Kate Magee The average face of attendees at Advertising Week Europe this year is that of a young, white man, it has been revealed. Advertising Week 2017 Promoted 3 great ads I had nothing to do with #38: Adrian Rossi on Castlemaine XXXX, BT and Levi's Thinkbox Adrian Rossi, joint ECD at AMVBBDO, reveals three great ads he admires but had nothing to do with Promoted Humans first in a digital world Sean MacDonald and Suzanne Powers, McCann Worldgroup Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Head of Social Media (Maternity Cover - up to 12 months) £54,461 - £62,444 HMRC, London (Central), London (Greater) Sales Director - Mobile Advertising, Salary up to £70k + Bonus £60000 - £70000 per annum Ultimate Asset, London Business Director, B2B Comms Agency - Media, £70K £65000 - £70000 per annum + Bonus & Benefits Ultimate Asset, London Client Sales Strategy Director – Pioneers in Video Advertising £65000 - £75000 per annum + commission Ultimate Asset, London Digital Advertising Sales Executive Competitive Smartology, London Client Sales Strategy Manager - TRAVEL £60000 - £65000 per annum + bonus & benefits Ultimate Asset, London Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Business Manager – Media Sales Competitive Vision Four, Kuala Lumpur, Malaysia Digital Designer Competitive Medialab Group, London (Central), London (Greater) Senior Data Planner - BTL Agency - London £60000.00 - £65000.00 per annum DNA Recruit, London

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