Saturday, 18 March 2017

Saturday edition: Accenture Interactive looks to set up in-house trading desks | George Osborne to edit the Standard

Campaign: Media

Campaign: Media
March 18, 2017
Media news and analysis, powered by Media Week
Accenture Interactive looks to set up in-house trading desks for clients in threat to agencies
Accenture Interactive looks to set up in-house trading desks for clients in threat to agencies

Gideon Spanier

Accenture Interactive is in talks to set up in-house media trading desks for a number of clients as the consulting giant's digital arm threatens to move further onto the ad industry's turf.

George Osborne to edit the London Evening Standard
George Osborne to edit the London Evening Standard

Gurjit Degun

George Osborne, the former chancellor, will be the new editor of the London Evening Standard, taking over from Sarah Sands.

Top 50 media agencies
Top 50 media agencies

Top 50 media agencies ranked by Nielsen

Daren Rubins quits PHD to lead Lighthouse
Daren Rubins quits PHD to lead Lighthouse

Gideon Spanier

Daren Rubins has quit as chief executive of PHD to become chief executive of The Lighthouse Company.

Verica Djurdjevic named PHD UK chief executive
Verica Djurdjevic named PHD UK chief executive

Gideon Spanier

Verica Djurdjevic says "doing great work for clients" and promoting "a great sense of team" at PHD will be her biggest motivators when she takes over as UK chief executive next month.

Reaching consumers in the right mood could make digital ads 40% more effective
Reaching consumers in the right mood could make digital ads 40% more effective

Emily Tan

Reaching consumers when they're feeling "upbeat" could increase the effectiveness of advertising by 24% in general, and of digital advertising by 40%, according to a study.

Facebook launches third Snapchat clone
Facebook launches third Snapchat clone

Emily Tan

After Instagram Stories and WhatsApp Status, Facebook has just added Snapchat like features to its main chat platform, Messenger.

Sorrell calls out Google on 'lack of responsibility' for brand safety
Sorrell calls out Google on 'lack of responsibility' for brand safety

Gurjit Degun

Sir Martin Sorrell, the chief executive of WPP, has hit out at Google for not taking responsibility for brand safety.

Facebook, Twitter and Google slammed for monetising hate speech
Facebook, Twitter and Google slammed for monetising hate speech

Nicola Kemp

Facebook, Google and Twitter and the brands that advertise on them have been left bruised after a tense Commons Home Affairs Committee meeting accusing the big three of failing to act on hate speech.

Bountiful Cow wins two clients and both are using ISBA contract
Bountiful Cow wins two clients and both are using ISBA contract

Gideon Spanier

Bountiful Cow has revealed its first two clients, which both use ISBA's new, more transparent agency contract.

Peugeot/Citroën owner calls £500m media pitch
Peugeot/Citroën owner calls £500m media pitch

Gideon Spanier

The owner of Peugeot and Citroën has launched an estimated £500m global media review.

Netflix wins first Broadcasting Press Guild Award
Netflix wins first Broadcasting Press Guild Award

Staff

Netflix won its first Broadcasting Press Guild Award today as The Crown picked up the award for Best Online First/Streaming in a ceremony dominated by TV drama.

Bolloré: Havas overhaul will be worth the pain
Bolloré: Havas overhaul will be worth the pain

Havas Group chief executive Yannick Bolloré sat down with Campaign to give details of the company's new approach merging creative and media.

Yannick Bolloré on the new Havas Village and merging creative and media
Yannick Bolloré on the new Havas Village and merging creative and media

Gideon Spanier

Yannick Bolloré, global chief executive of Havas Group, talked to Campaign at the launch party for the Havas Village in King's Cross, London.

Channel 4 launches world's first 360° video-on-demand ads
Channel 4 launches world's first 360° video-on-demand ads

Simon Gwynn

Channel 4's commercial division 4Sales has launched what it says is the first ever 360° interactive ad format on its video-on-demand platform, All 4.

The Thinkboxes: January/February 2017
Promoted
The Thinkboxes: January/February 2017

Thinkbox

Which TV ads made the shortlist this month, and convinced our judges that the craft has never been better?

First large format landscape digital screen network connects UK's top 20 conurbations
Promoted
First large format landscape digital screen network connects UK's top 20 conurbations

Getmemedia

Cutting edge digital technology will enable brands to target millions of drivers using the country's busy motorway network

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