Facebook continues its video push with shoppable ad format for mobile | Twitter could launch paid membership option

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Campaign 18:05 March 24, 2017

The five things you need to know today Most read Facebook continues its video push with shoppable ad format for mobile Ilyse Liffreing New product, Collection, combines video with product links to drive conversions. Tech Twitter could launch paid membership option Simon Gwynn Twitter is considering a paid, premium service aimed at businesses and power users as it searches for revenue growth in the face of stagnating user numbers. Advertising Top ten takeaways from Advertising Week Europe 2017 Staff Google apologises, Marks & Spencer's on being "mumsy", and the future of the agency model were among the highlights of this year's Advertising Week Europe in London. Marketing Coke marketing chief Marcos de Quinto retires amid leadership shake-up Omar Oakes Marcos de Quinto is retiring from Coca-Cola as global chief marketing officer after nearly 35 years with the soft drinks giant. Media Group M ends legal dispute against Firm Decisions Gideon Spanier Group M has ended its legal dispute with Firm Decisions over the alleged "misuse" of confidential documents. Also in the news Ad agencies 'staring down barrel' of outcome-related payments Ad agencies are "staring down the barrel" of outcome-related payments from clients in the future, creative leaders have been warned at Advertising Week Europe. 1800 Tequila uses the medium of a liquor ad to create their idea of 'modern man' Social video experts at Unruly review "Hands", the latest viral by 1800 Tequila. Ask Bullmore: Would a six-hour day ever work in adland? Sweden is introducing a dreamy six-hour work day. Could I get just as much done in fewer hours if I changed the way I worked? Promoted Are your ads working? Consumers tell all... Georganna Simpson Xaxis' panel 'Is data everything?' at AdWeek Europe highlighted the importance of consumer data but urged the industry to remember the people behind the data. We asked the general public what they think... Promoted Tips from the top with Peter Souter: Part two RedSofa In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Senior Account Manager £35000 - £38000 per annum Twist Recruitment, London Head of Social Media (Maternity Cover - up to 12 months) £54,461 - £62,444 HMRC, London (Central), London (Greater) Strategic Account Director - Communications & Sustainability Consultancy £50k plus attractive bens package Ann Sharman Recruitment, London (Central), London (Greater) Account Manager £30k - £32k + excellent benefits MODA consult, London (Central), London (Greater) Account Manager £27k - £30k + excellent benefits MODA consult, London (Central), London (Greater) Agency Account Manager - Digital/Experiential £28000 - £32000 per annum Regan & Dean Recruitment Limited, London Senior Sales Manager / Sales Manager Competitive salary plus bonus scheme Great British Chefs, London (Greater) Marketing Coordinator- Email (Loyalty team) Competitive Salary + benefits Debenhams, London (Head Office) Brand Marketing Manager Around £47,000 + car, bonus, pension & healthcare Slimfast, Ascot, Berkshire Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon

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