Grey London changes name to Valenstein & Fatt | Tesco £3.7bn Booker deal opposed by two major investors

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Campaign Breakfast Briefing March 28, 2017

Grey London changes name to Valenstein & Fatt to promote diversity and tolerance Ben Bold Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days. Tesco £3.7bn Booker deal opposed by two major investors Ben Bold Two of Tesco's largest shareholders are trying to stop the supermarket giant buying food wholesaler Booker, having taken issue with what they deem an excessive £3.7bn price tag. Brewdog U-turn over legal threat to 'Lone Wolf' pub Ben Bold The founder of Brewdog has responded to the social media storm surrounding its threat to force a Birmingham pub to drop the name 'Lone Wolf' - the moniker of the craft beer firm's vodka brand - and given his blessing for the pub to use the name. Advertising aligned with news media '85% more likely to attract new customers' Ben Bold Advertising messages that are aligned to newsbrands are over a third (36%) more likely to deliver a "very large" profit for advertisers and 85% more likely to acquire new customers, according to consultant Peter Field and Newsworks. Pizza Hut ties up with Ibiza Rocks for 'Taste Freedom' summer campaign Ben Bold Pizza Hut has hooked up with live music and hotel brand Ibiza Rocks this summer as part of its "Taste freedom" campaign aimed at music-obsessed millennials. Donald Trump's favorite TV shows are charging more for ads I-Hsien Sherwood But trying to get an ad in front of the president is still a losing game. Promoted Brand experiences - more than just a moment in time PrettyGreen Five ways in which brands can harness the power of positive experiences Promoted February's Aerial Awards winner: Kit Kat 'Have a break from Valentine's' Radiocentre How a clever choice of voice clinched the win for Kit Kat If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Proposition or Product Director – Pensions £80000 - £84000 per annum Regan & Dean Recruitment Limited, London Head of Sales - Film House £65000 - £75000 per annum + £100k+ OTE Ultimate Asset, London, West End Senior Brand Manager, Online Gaming (Acquisition) £45000 - £50000 per annum + Great Company Benefits Ultimate Asset, London CEO - Dubai £150,000 plus benefits Morgan Rutherford Associates, Dubai (City) (AE) Account Director- Advertising Agency- Luxury Account- up to £50k Up to £50,000 per annum + benefits Mellor Partnership, London (Central), London (Greater) Marketing Manager - Subscriptions £32,000 + bonus OTE £35,000 + benefits b3-media, Greater London Senior Marketing Manager (SIO) £42,709 - £48,984 Home Office, London (Greater) Marketing Manager (IO) £36,592 - £42,995 Home Office, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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