Pay joins Grey | Dairy trade unites for marketing drive | Govt called on to investigate fake news

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Campaign Breakfast Briefing March 09, 2017

Caroline Pay joins all-female creative leadership team at Grey Kate Magee Grey London has hired Caroline Pay to run its creative department alongside Vicki Maguire. Dairy trade unites for marketing drive Maisie McCabe The dairy industry is coming together to plot an advertising campaign to combat the rise of dairy-free alternatives promoted by wellness bloggers. NMA calls on government to investigate Google and Facebook over fake news Omar Oakes The News Media Association has called for an investigation into Google, Facebook and the digital advertising supply chain in a bid to combat fake news. Vizeum is biggest riser in agency billings rankings Gurjit Degun Vizeum, the Dentsu Aegis Network agency, had the greatest proportional increase in billings of the top ten media agencies in 2016. 21st Century Fox hits back at culture secretary Gurjit Degun 21st Century Fox has accused culture secretary Karen Bradley of using flawed information to base her decision on being "minded to intervene" in its £11.7bn acquisition of Sky. Morrisons underlying profit before tax up 12% in 2016 Gurjit Degun Morrisons has reported underlying profit before tax of £337m for the year ended 29 January, an 11.6% increase when excluding restructuring costs in the previous financial year. Chris Locke steps down as Publicis Media's UK trading chief Gideon Spanier Chris Locke is to leave Publicis Media as managing director of its trading arm in the UK after 27 years with the company. Top ten ads most-watched by women across the world Alex Player YouTube announces the top ten most-watched ads by women across the globe of all time and, perhaps surprisingly, Always' "#LikeAGirl" is not number one despite claiming two spots. Pritchard's transparency rallying cry 'will go down as seminal moment' for marketers Simon Gwynn Procter & Gamble chief marketing officer Marc Pritchard's recent rallying call for greater transparency in digital advertising was the topic on everyone's lips at the ISBA Conference in London today. BBC Earth chatbot prescribes cute videos to make users happy Emily Tan BBC Earth has partnered with Monterosa to create a Facebook messenger bot that will serve individually tailored video montages from the channel's archives, aimed at bringing a smile to the user's face. Promoted Media owners and agencies: how to keep your eye firmly on the prize Getmemedia A new series of free guides take the hassle out of running successful promotions for your brand Promoted Building brands with emotion: satisfaction over time Mark Stringer, PrettyGreen Nothing boosts brands like creating the most memorable experiences If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business Director- Direct and Customer Engagement Agency - £75-90k-Fulltime, 4days or Freelance. £75,000 - £90,000 per annum + benefits Lucky7 Recruitment, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Interim Senior Brand Manager £60,000 - £65,000 pro rata Focus Management, Norfolk Account Manager £28,000 - £35,000 per annum + Excellent benefits Bodhi Resourcing, London Senior Account Director £60000 - £75000 per annum + Excellent benefits Bodhi Resourcing, London Client Services Director £60000 - £75000 per annum + Excellent benefits Bodhi Resourcing, London Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Communications Executive Competitive Muller, Aldershot Senior Creative Competitive + Benefits Rankin Photography Ltd, London (Central), London (Greater) Account Executive - FourFourTwo, Stuff & What Hi-Fi? Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater)

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