Red Bull's own goal is a cautionary tale for brands | The day social media peaked: 16/02/17 | Don't forget about ethnic minority communities this women's day

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Campaign: Brands March 06, 2017

Brand news and analysis, powered by Marketing Red Bull's own goal is a cautionary tale for brands Simon Gwynn A German backlash against the commercialisation of football is a cautionary tale for brands. The day social media peaked: 16/02/17 Andy Pemberton Social giants built their success on globalisation. As the world votes to reject it, can they really expect to carry on as normal? Don't forget about ethnic minority communities this women's day Poorna Bell Marketers are beginning to address the needs of BAME women but there's still a long way to go. Campaign TV: Behind the scenes of Lucky Generals' Yorkshire Tea campaign Georgina Brazier Campaign spoke to Lucky Generals and brand owner Taylors of Harrogate about the making of the new Yorkshire Tea ads. What you need to know about sports marketing in 2017 and beyond Suzy Bashford Key trends for marketers and agencies who want to win in today's sports marketing environment. How 11 brands are getting in on the 'zoom in on the nose' meme Diana Bradley "Zoom in" is the latest social media fad brands are trying to take advantage of. Peugeot owner agrees €2.2bn deal to buy Vauxhall Omar Oakes PSA Group, the owner of Peugeot and Citroen, has agreed a €2.2bn (£1.9bn) deal to buy General Motors' European operation, which includes British car brand Vauxhall. Time for tech industry to end its bro-culture Marie Stafford The European director for J Walter Thompson's The Innovation Group highlights the lack of diversity at Mobile World Congress. Waterstones' 'local' look may endanger brand's hard-won turnaround Peter Zillig Cheil London's chief executive says Waterstones may want to involve more fact and less fiction in its branding approach. Subservient virtual assistants show tech still lags behind in diversity Amanda McKenna Why are all virtual assistants given a female name and voice? When it comes to connected cars, brands need to learn to let go Peter Knapp Smart brands will recognise when their tech partners are better equipped to "host" parts of the transport experience of tomorrow, writes Landor's global creative officer. Review recap: Carlsberg, Russell & Bromley Staff Campaign's weekly round-up of live account reviews across advertising and media Promoted Blink and you'll miss it... Georganna Simpson ...Why you might be wasting mobile spend. As advertisers are challenged with delivering ads through multiple channels, mobile ad experts Kargo demonstrate at MWC that the most efficient environment for investment is editorial. Promoted Put your brand's eggs in one basket this Easter Getmemedia Sponsoring the York Easter Family Festival is a fantastic opportunity to raise brand awareness If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business Director- Direct and Customer Engagement Agency - £75-90k-Fulltime, 4days or Freelance. £75,000 - £90,000 per annum + benefits Lucky7 Recruitment, London (Central), London (Greater) Marketing Executive £27000 per annum + fantastic benefits Brand Recruitment, Bedfordshire, Biggleswade / Bedfordshire, Bedford / Buckinghamshire, Milton Keynes Marketing & Communications Officer - Fundraising - Association £30000 per annum + great benefits Regan & Dean Recruitment Limited, London Marketing Manager, Advertising Agency - £45K £45000 - £50000 per annum + Great Company Benefits Ultimate Asset, London Marketing Executive £27000 per annum + fantastic benefits Brand Recruitment, Milton Keynes, Buckinghamshire / Bedfordshire, Biggleswade / Bedfordshire, Bedford Marketing Manager (Publishing & Events) £28000 - £32000 per annum + great benefits Regan & Dean Recruitment Limited, West London, London DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Communications Executive Competitive Muller, Aldershot Account Executive £18-22,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol

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