Bountiful Cow wins two clients and both are using ISBA contract | Accenture Interactive considers in-house trading desks for clients

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Campaign: Media March 15, 2017

Media news and analysis, powered by Media Week Bountiful Cow wins two clients and both are using ISBA contract Gideon Spanier Bountiful Cow has revealed its first two clients, which both use ISBA's new, more transparent agency contract. Accenture Interactive looks to set up in-house trading desks for clients in threat to agencies Gideon Spanier Accenture Interactive is in talks to set up in-house media trading desks for a number of clients as the consulting giant's digital arm threatens to move further onto the ad industry's turf. Johnny Hornby calls on media agencies, brands and tech giants to beat ad fraud Gurjit Degun Johnny Hornby, founder of The & Partnership, has called on media agencies, brands and tech giants to work together to beat ad fraud. Facebook, Twitter and Google slammed for monetising hate speech Nicola Kemp Facebook, Google and Twitter and the brands that advertise on them have been left bruised after a tense Commons Home Affairs Committee meeting accusing the big three of failing to act on hate speech. The penny drops: how publishers can measure up best amid digital doubts Simon Redican The UK publishing industry's new measurement currency can help owners of trusted content win a higher share of advertising than they deserve. Channel 4 launches world's first 360° video-on-demand ads Simon Gwynn Channel 4's commercial division 4Sales has launched what it says is the first ever 360° interactive ad format on its video-on-demand platform, All 4. David Abraham quits as Channel 4 chief executive after seven years Gideon Spanier David Abraham is to step down as chief executive of Channel 4 after seven years. Movers and shakers: Channel 4, Grey London, Mondelez, IAB, MEC UK and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. My Media Week: Rakesh Patel, Auto Trader Rakesh Patel Rakesh Patel, commercial director, digital at Auto Trader, experiences a high octane week ahead of the new car plate change but still finds time to party with his new neighbours at Havas Village. What UK publishers can learn from Portugal in the fight against Google and Facebook Craig Tuck Portugal's top six media owners are putting their differences aside to take on the dominance of Google and Facebook. Promoted Tips from the top with Peter Souter: Part two RedSofa In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. Promoted When programmatic meets artificial intelligence... the future begins Edward Craig The future is machine learning, but the robots need their hands held every step of the way, say two leaders in programmatic marketing... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Group Account Director, Automotive £65000 - £75000 per annum The Great & The Good, London Digital Advertising Sales Executive Competitive Smartology, London Senior Programmatic Sales Manager £40000 - £60000 per annum + bonus Ultimate Asset, London, West End Rockstar Mega Booking Machine - £60k + bonus £40000 - £60000 per annum + bonus Ultimate Asset, West End, London Direct Marketing Executive £30000 per annum Bodhi Resourcing, London Interim Senior Brand Manager £60,000 - £65,000 pro rata Focus Management, Norfolk Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Content Assistant - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Director - Digital Up to £60000 Onroot, London (Central), London (Greater) Digital Engagement & Communications Director - Urban Decay Competitive + Benefits L'Oréal, London (Central), London (Greater)

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