Saturday Edition: Coke follows McDonald's by axing YouTube show | Vodafone, Sky and HSBC join retreat from Google | Sainsbury's media review back on after PHD protest

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Campaign: Brands March 25, 2017

Brand news and analysis, powered by Marketing Coke follows McDonald's by axing YouTube show Simon Gwynn Coca-Cola is ditching its weekly UK YouTube shows in favour of a more "nimble" digital content strategy. Vodafone, Sky and HSBC join retreat from Google Simon Gwynn Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google. Sainsbury's media review back on after PHD protest Gideon Spanier Sainsbury's has dramatically reopened its £115m media review after PHD lodged a complaint about the pitch process following its defeat to M/SIX. Moneysupermarket is back with a new ad - and it's zanier than ever Gurjit Degun Moneysupermarket.com is bringing back Masters of the Universe character Skeletor for its "You're so Moneysupermarket" campaign. Unilever could offload historic spreads division in bid to keep shareholders happy Simon Gwynn Unilever is considering steps including selling its spreads business, which includes the Flora and Stork brands, as it responds to the upheaval caused by Kraft Heinz's surprise takeover attempt. Protect our ad heritage and plan for the future Ian Twinn Outgoing ISBA director of public affairs Ian Twinn reflects on more than 18 years at the industry body. M&S new ad strategy with Grey will be based on attitude, not age Simon Gwynn Bluntly categorising consumers based on age is "meaningless", Marks & Spencer's brand and marketing director Rob Weston has said. Spotify urges brands to embrace 'streaming state of mind' Nicola Kemp Spotify is urging brands to better capitalise on the emotional power of music in the moment. Co-op Food helps daughter surprise her mum in Mother's Day campaign Brittaney Kiefer The Co-op Food has launched a Mother's Day campaign starring a real daughter and her mum to inspire people to make the event more special. Tesco slashes range of Heineken products Simon Gwynn Tesco has stopped selling a large range of brands and pack sizes from Heineken in a move that could signal friction over Brexit-driven price rises. Fanta changes recipe to swerve sugar tax as part of 'biggest shakeup in brand's history' Simon Gwynn Coca-Cola is slashing the sugar content on Fanta and rolling out a new visual design for the brand with an "industry-first" spiral-shaped bottle. Promoted Are your ads working? Consumers tell all... Georganna Simpson Xaxis' panel 'Is data everything?' at AdWeek Europe highlighted the importance of consumer data but urged the industry to remember the people behind the data. We asked the general public what they think... Promoted The future of content: the agency, the media owner and the influencer Edward Craig Content is the future - but what's the future of content? MediaCom, Yahoo! and an influencer discuss the fight between the algorithms and the editors - and traditional v social media. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Product Manager Up to c.£40k + bonus, pension & medical cover Alpro, Birmingham, West Midlands Marketing - Marketing Manager - Music & Entertainment Focused C Negotiable Ultimate Asset, City of London, London / London Brand Marketing Manager Up to c.£65k + bonus, car or allowance & benefits Ricola, Midlands based – office or home, flexible base Global Communications Specialist £40-45,000 Devonshire, London Senior Marketing Executive or Marketing Manager £40000 - £45000 per annum + great benefits Regan & Dean Recruitment Limited, City of London, London Marketing Coordinator- Email (Loyalty team) Competitive Salary + benefits Debenhams, London (Head Office) Brand Marketing Manager Around £47,000 + car, bonus, pension & healthcare Slimfast, Ascot, Berkshire Marketing Manager (IO) £36,592 - £42,995 Home Office, London (Central), London (Greater) Senior Marketing Manager (SIO) £42,709 - £48,984 Home Office, London (Greater) Senior Content Producer £38,301 - £39,196 Department of Health, London (Central), London (Greater)

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