Monday 27 March 2017

TV adspend set to fall for first time since 2009 recession | Halifax are go: Thunderbirds' Parker and Lady Penelope star in latest ad

Campaign Breakfast Briefing

Campaign Breakfast Briefing
March 27, 2017
TV adspend set to fall for first time since 2009 recession
TV adspend set to fall for first time since 2009 recession

Omar Oakes

UK television adspend is set to fall for the first time since the 2009 recession, according to the latest forecast by Zenith.

Halifax are go: Thunderbirds' Parker and Lady Penelope star in latest ad
Halifax are go: Thunderbirds' Parker and Lady Penelope star in latest ad

Simon Gwynn

Halifax has unveiled Parker and Lady Penelope of Thunderbirds fame as the latest classic TV characters to appear in its TV campaign.

BT fined record-breaking £42m by Ofcom over high-speed line failure
BT fined record-breaking £42m by Ofcom over high-speed line failure

Ben Bold

BT has been fined a record £42m by Ofcom for its failure to install high-speed lines, with the company setting aside £300m to repay other telecoms brands for delays plaguing its Openreach network.

Brewdog's self-proclaimed 'punk' ethos questioned as it forces pub to change name
Brewdog's self-proclaimed 'punk' ethos questioned as it forces pub to change name

Ben Bold

Brewdog, the craft beer company that has a so-called 'punk' attitude to business, has been condemned for forcing a Birmingham pub to drop the name 'Lone Wolf', which is also the name of Brewdog's vodka brand.

Nobody knows what creative technologists do, survey says
Nobody knows what creative technologists do, survey says

I-Hsien Sherwood

Just 12 percent of CTs think coworkers understand their job, and 3 in 4 expect to find a new gig this year.

Are your ads working? Consumers tell all...
Promoted
Are your ads working? Consumers tell all...

Georganna Simpson

Xaxis' panel 'Is data everything?' at AdWeek Europe highlighted the importance of consumer data but urged the industry to remember the people behind the data. We asked the general public what they think...

3 great ads I had nothing to do with #39: Mark Elwood on John Smith's, Skoda and Channel 4
Promoted
3 great ads I had nothing to do with #39: Mark Elwood on John Smith's, Skoda and Channel 4

Thinkbox

Mark Elwood, joint ECD and founding partner at 101, reveals three great ads he admires but had nothing to do with

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