SunLife overturns stereotypes in debut TV campaign | Havas unites creative and media divisions

 

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Campaign: Agencies March 10, 2017

Life after 50 is sex, adventure and martial arts in debut SunLife TV campaign Simon Gwynn Insurance brand SunLife is taking on ubiquitous stereotypes of older people in its first above-the-line campaign. Havas Group unites creative and media divisions under one P&L Emily Tan Starting today, Havas Creative Group and Havas Media Group will no longer exist as divisions but will become business units under one regional P&L. Expats extraordinaires: what agency staff should know when moving abroad Jo Arscott Jo Arscott, who has worked in different countries at J Walter Thompson and Saatchi & Saatchi X, reveals what every expat should prepare for. The freelance gig economy fuels our industry Fiona Scott The changes in personal tax for the self-employed, announced by Phillip Hammond on Wednesday, mean many stand to lose thousands of pounds a year. Ask Bullmore: Should I be concerned about my colleague's drug use? Jeremy Bullmore Jeremy Bullmore replies to a colleague concerned about a planner's drug use and a marketer who wants to evolve his employer's unofficial no-lunch policy. The time for pussy-footing around the issue of gender equality is over Stuart Aitken DigitasLBi and Lister Community School have been working on an initiative to inspire girls to join the ad and tech industries. Joint's founder explains why immigrants are his secret work weapon Richard Exon Richard Exon's agency Joint simply couldn't exist without immigrants. Wins this week: KFC, Guinness, Bank of Scotland Staff Campaign's round-up of account moves across advertising and media. History of advertising: No 186: Apple's '1984' commercial Staff More than three decades after it first overwhelmed viewers with its never before-seen production values and startling storyline, Apple's "1984" TV spot is an authentic advertising game-changer. Promoted Humans first in a digital world Sean MacDonald and Suzanne Powers, McCann Worldgroup Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech The Work Seat "A race car set free" by Droga5 London Droga5 London's first work for Seat tells the simple story of a race car confined to the track. Time to Change "Listen, don't judge" by Ogilvy & Mather London The second phase of a campaign from Time to Change encourages young people to support their friends through mental health struggles. ITV "#1in2million" by ITV Creative ITV is celebrating its two million Twitter followers with a song about each of them, with catchy lyrics "you're one in two million". More TRENDING What you need to know about sports marketing in 2017 and beyond Suzy Bashford Key trends for marketers and agencies who want to win in today's sports marketing environment. 'This is bullshit': an open letter to adland from a working mum An open letter about the recent focus on working mothers in advertising and what this really means Is it possible to work in advertising and still have a life? Nicola Kemp The empty rhetoric of 'work hard, play hard' is falling out of favour - the creative industries need to flex to attract and retain the best talent, and ensure that employees can have a life outside work. Promoted 'We have reached 'peak screen' - a concept which is both exciting and terrifying' Damian Blackden Eleanor Kahn Damian Blackden, worldwide chief strategy officer at Maxus, tells Jenny Bullis about experimenting with other people's money, how data informs creativity and why sound is making a big comeback If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business Director- Direct and Customer Engagement Agency - £75-90k-Fulltime, 4days or Freelance. £75,000 - £90,000 per annum + benefits Lucky7 Recruitment, London (Central), London (Greater) Director (Business/Strategy/Creative) Salary - £Competitive + bonus + enticing benefits Mavis Recruitment, London (Central), London (Greater) Client Services Director - B2B Demand Generation Comms Agency £85-120k plus benefits The Jefferson Group, Central London Campaign Developer £25000 - £32000 per annum + Excellent benefits Bodhi Resourcing, London Proposal Writer - RFP/RFI - Financial Services £50000 - £55000 per annum + 6 month FTC contract Regan & Dean Recruitment Limited, London Senior Creative Competitive + Benefits Rankin Photography Ltd, London (Central), London (Greater) Account Manager Competitive + Benefits Scorch London, London (Central), London (Greater) Content Copywriter Competitive Costa, Holborn and Covent Garden, London (Greater) Video Content Producer Competitive + Benefits OLIVER Group, London - Farringdon Creative Technologist Competitive Isobar, London (Central), London (Greater)

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