Friday, 10 March 2017

Havas unites creative and media divisions | SunLife shows life after 50 in debut TV ad

Campaign Breakfast Briefing

Campaign Breakfast Briefing
March 10, 2017
Havas Group unites creative and media divisions under one P&L
Havas Group unites creative and media divisions under one P&L

Emily Tan

Starting today, Havas Creative Group and Havas Media Group will no longer exist as divisions but will become business units under one regional P&L.

Life after 50 is sex, adventure and martial arts in debut SunLife TV campaign
Life after 50 is sex, adventure and martial arts in debut SunLife TV campaign

Simon Gwynn

Insurance brand SunLife is taking on ubiquitous stereotypes of older people in its first above-the-line campaign.

Airbnb valued at $31bn
Airbnb valued at $31bn

Gurjit Degun

Airbnb, the home rental company, has raised $1bn (£822.1m) in a funding round which means that it is now valued at $31bn.

Openreach to become distinct company
Openreach to become distinct company

Gurjit Degun

BT has agreed for its broadband infrastructure division Openreach to be a legally separate company with its own staff and management.

Humans first in a digital world
Promoted
Humans first in a digital world

Sean MacDonald and Suzanne Powers, McCann Worldgroup

Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech

Transformation and the case for change
Promoted
Transformation and the case for change

Nigel Vaz, Publicis.Sapient

As tech disrupts industry-wide, brands must respond with alacrity, says Publicis.Sapient's Nigel Vaz.

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