Saturday, 4 March 2017

Saturday edition: Nils Leonard launches coffee brand | Deliveroo unveils first TV ad | Yorkshire Tea enlists celebs

 

Campaign: Agencies

Campaign: Agencies
March 04, 2017
Nils Leonard launches eco-friendly coffee brand
Nils Leonard launches eco-friendly coffee brand

Kate Magee

Nils Leonard, the former chairman and chief creative officer of Grey London, has launched a coffee brand that aims to shake up the coffee capsule market.

Don't give marketers all your ideas, Leonard says
Don't give marketers all your ideas, Leonard says

Kate Magee

Nils Leonard, former chairman and chief creative officer of Grey London, has called on the advertising industry to be more entrepreneurial, as he unveils his own coffee brand.

Deliveroo launches first TV ad after appointing Fallon
Deliveroo launches first TV ad after appointing Fallon

Omar Oakes

Deliveroo is today launching its first TV ad campaign after appointing Fallon London and MediaCom as its respective creative and media agencies.

Yorkshire Tea enlists celebs in biggest-ever campaign
Yorkshire Tea enlists celebs in biggest-ever campaign

Brittaney Kiefer

Yorkshire Tea is rolling out a £7m celebrity-studded campaign that marks a creative shift in its advertising.

Sorrell: Trump presidency is good news for global economy
Sorrell: Trump presidency is good news for global economy

Matthew Chapman

Sir Martin Sorrell believes Donald Trump's presidency is "good news" for the world economy, and has criticised Barack Obama for being "diffident" towards the business community.

Mother partners Pippa Dunn for marketing joint venture
Mother partners Pippa Dunn for marketing joint venture

Mother is launching a joint venture with senior marketer Pippa Dunn that will work with entrepreneurs and chief executives of innovative companies to establish and accelerate new brands.

Grey London's joint ECD Dom Goldman departs
Grey London's joint ECD Dom Goldman departs

Kate Magee

Dom Goldman, one of Grey London's executive creative directors, has left the agency.

Huawei targets 'new cosmopolitan' as it rapidly expands European marketing team
Huawei targets 'new cosmopolitan' as it rapidly expands European marketing team

Matthew Chapman

Huawei is targeting a "new cosmopolitan" audience as it backs away from celebrities in its advertising and significantly increases the size of its European marketing operations.

O2 unveils blue rabbit mascot for live experiences campaign
O2 unveils blue rabbit mascot for live experiences campaign

Omar Oakes

O2 has unveiled a blue rabbit brand mascot in a new ad campaign promoting live experiences.

WPP enjoys record year as net profit leaps 20.6% to £1.5bn
WPP enjoys record year as net profit leaps 20.6% to £1.5bn

Emily Tan

WPP has had a record year at a time when other agency groups have struggled, with net profit skyrocketing 20.6% to £1.5bn.

Buchanan and Farnhill get wider roles in Publicis rejig
Buchanan and Farnhill get wider roles in Publicis rejig

Kate Magee

Publicis UK has restructured its management team, promoting Karen Buchanan to chairman and Nick Farnhill to chief executive of Publicis London.

EBay chooses VCCP as lead creative agency for Europe
EBay chooses VCCP as lead creative agency for Europe

Emily Tan

EBay has appointed VCCP as its lead creative agency following a competitive pitch.

Charlie Snow steps down from MullenLowe after 17 years
Charlie Snow steps down from MullenLowe after 17 years

Omar Oakes

Charlie Snow, the veteran chief strategy officer at MullenLowe Group UK who was at its predecessor DLKW from its inception, is leaving after 17 years.

Karmarama hires Brian Williams to form ECD trio
Karmarama hires Brian Williams to form ECD trio

Omar Oakes

Karmarama is creating a triumvirate of executive creative directors to work under chief creative officer Nik Studzinski following the agency's acquisition by consulting giant Accenture.

Production houses still best for directors, Gehrig says
Production houses still best for directors, Gehrig says

Brittaney Kiefer

Production companies remain the best place to nurture directors despite the rise of agency production units, Kim Gehrig has suggested.

When programmatic meets artificial intelligence... the future begins
Promoted
When programmatic meets artificial intelligence... the future begins

Edward Craig

The future is machine learning, but the robots need their hands held every step of the way, say two leaders in programmatic marketing...

Put your brand's eggs in one basket this Easter
Promoted
Put your brand's eggs in one basket this Easter

Getmemedia

Sponsoring the York Easter Family Festival is a fantastic opportunity to raise brand awareness

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