How to make digital ads more effective | World's most ethical companies | ISBA's Twinn to retire

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Campaign Breakfast Briefing March 14, 2017

Reaching consumers in the right mood could make digital ads 40% more effective Emily Tan Reaching consumers when they're feeling "upbeat" could increase the effectiveness of advertising by 24% in general, and of digital advertising by 40%, according to a study. M&S, Starbucks, Microsoft and L'Oréal named among world's most ethical companies Simon Gwynn A number of leading consumer brand owners have been named in an annual list of the world's most ethical companies. Twinn to retire as ISBA's director of public affairs Gideon Spanier Ian Twinn, ISBA's director of public affairs, is to retire after 18 years at the advertiser trade body. Parliament passes the Brexit bill Emily Tan The Brexit bill has cleared parliament, and the government has the all-clear to trigger Article 50 and begin the UK's departure from the European Union. Cancer Research UK launches opt-in marketing drive Emily Tan Cancer Research UK has launched an ad campaign to highlight that from July only people who have given their permission will receive the charity's fundraising marketing. Nytol picks Lucky Generals Emily Tan Nytol's parent company, Perrigo, has appointed Lucky Generals to handle branding and communications for the sleep aid brand. IOC appoints Publicis for 2018 Winter Olympics global campaign Kate Magee The International Olympic Committee has appointed Publicis to handle its global brand campaign for the 2018 Winter Olympics in South Korea. Promoted Tips from the top with Peter Souter: Part two RedSofa In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. Promoted Are you brave, bold and adventurous? Jennifer Jackson Butterfly London is looking for a brand and innovation director to join its ambitious, fun and driven team. Bianca Cawthorne, founder of Butterfly, tells us about the perks and quirks of working at this growing brand agency and what the role involves. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Managing Director / Deputy Managing Director £150k - £175k, plus excellent benefits MODA consult, London (Central), London (Greater) Campaign Selections Manager £30k - £40k depending on experience Swinton Insurance, Manchester, Greater Manchester Research Manager, Branding and Insight Competitive TMP Worldwide, London New Business Director £65000 - £70000 per annum + OTE £100k++ The Great & The Good, London, West London Sales Executive £25,000 + £6000 On Target Earnings ITP, London (Central), London (Greater) Account Manager up to £35,000 pa depending on experience Redactive Media Group, London (Central), London (Greater) Digital Content Manager Competitive Dice, a DHI Group Inc. company, London Senior Creative Competitive + Benefits Rankin Photography Ltd, London (Central), London (Greater) Digital Account Manager - Entertainment Brand Digital Account Manager Dot-Gap, London (Central), London (Greater)

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