International Women's Day | Why emotional analytics are the next frontier

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Campaign 18:05 March 08, 2017

The five things you need to know today Most read Campaign picks the women who inspire us in advertising and marketing Staff For International Women's Day, Campaign picks women in advertising and marketing who have inspired us the most. Tech Why emotional analytics are the next frontier Suzy Bashford Emotions, not algorithms, are the next frontier in analytics, with significant implications for brands. Advertising Sexy vodka ad banned by ASA Simon Gwynn Black Cow vodka, a version of the spirit distilled from milk, has had a trio of ads banned for linking alcohol with sex, and encouraging excessive drinking. Marketing Why marketers should take note of Facebook and Amazon's moves in digital audio Nadia Holmes What are the reasons behind moves towards digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media. Media A strange history of the party political broadcast John Quarrey Party political broadcasts have been infiltrating living rooms since 1924, with some good, some hilarious and some downright weird results. Also in the news Movers and shakers: Publicis, Mindshare, Argos, Karmarama, O&M, Grey and more Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Artists turn ashes from Glasgow School of Art into new artworks JWT asked artists including Alison Watt, Antony Gormley and Grayson Perry to create new work from the ashes of The Glasgow School of Art. Google UK boss defends against 'contextless' digital advertising accusation Google's UK managing director, Ronan Harris, was forced to defend the digital advertising ecosystem from suggestions that its relentless focus on targeting meant that the importance of context for brands was being overlooked. Promoted Media owners and agencies: how to keep your eye firmly on the prize Getmemedia A new series of free guides take the hassle out of running successful promotions for your brand Promoted Building brands with emotion: satisfaction over time Mark Stringer, PrettyGreen Nothing boosts brands like creating the most memorable experiences If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business Director- Direct and Customer Engagement Agency - £75-90k-Fulltime, 4days or Freelance. £75,000 - £90,000 per annum + benefits Lucky7 Recruitment, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Interim Senior Brand Manager £60,000 - £65,000 pro rata Focus Management, Norfolk Account Manager £28,000 - £35,000 per annum + Excellent benefits Bodhi Resourcing, London Senior Account Director £60000 - £75000 per annum + Excellent benefits Bodhi Resourcing, London Client Services Director £60000 - £75000 per annum + Excellent benefits Bodhi Resourcing, London Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Communications Executive Competitive Muller, Aldershot Senior Creative Competitive + Benefits Rankin Photography Ltd, London (Central), London (Greater) Account Executive - FourFourTwo, Stuff & What Hi-Fi? Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater)

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