Wednesday 8 March 2017

International Women's Day: the ad & marketing women who inspire us

International Women's Day

International Women's Day
March 08, 2017
Campaign picks the women who inspire us in advertising and marketing
Campaign picks the women who inspire us in advertising and marketing

Staff

For International Women's Day, Campaign picks women in advertising and marketing who have inspired us the most.

Six stereotypes of women in advertising
Six stereotypes of women in advertising

Nicola Kemp

Ahead of International Women's Day, The Museum of Brands examines the the evolution of the female role model in advertising.

Watch: Kate Stanners on how to get more female creatives in advertising
Watch: Kate Stanners on how to get more female creatives in advertising

Georgina Brazier

Kate Stanners, global chairwoman and chief creative officer of Saatchi & Saatchi, talks to Campaign on International Women's Day about how to recruit more female creatives in advertising.

Climbing the creative ladder: why women should prioritise building their own expertise
Climbing the creative ladder: why women should prioritise building their own expertise

Daniele Fiandaca

Daniele Fiandaca, co-founder of Creative Social and Token Man, explains how women can get ahead by putting themselves forward.

The 21st century woman: Why advertisers can't define her and shouldn't seek to
The 21st century woman: Why advertisers can't define her and shouldn't seek to

Debbie Klein

Most UK women feel that brands do not accurately represent them. That's because we often think of women as a single entity.

OMG chief urges women to 'step out of their comfort zones' to succeed
OMG chief urges women to 'step out of their comfort zones' to succeed

Nicola Kemp

Women need to step out of their comfort zones and embrace leadership roles and new challenges, according to Philippa Brown, UK chief executive at Omnicom Media Group.

Don't forget about ethnic minority communities this women's day
Don't forget about ethnic minority communities this women's day

Poorna Bell

Marketers are beginning to address the needs of BAME women but there's still a long way to go.

Subservient virtual assistants show tech still lags behind in diversity
Subservient virtual assistants show tech still lags behind in diversity

Amanda McKenna

Why are all virtual assistants given a female name and voice?

How we depict women is set to change
How we depict women is set to change

Rebecca Swift

Getty Images' Rebecca Swift is optimistic about how women will continue to be depicted in imagery.

British industry is missing out because of gender inequality
British industry is missing out because of gender inequality

Paul Frampton

When we limit the opportunities for strong, intelligent and passionate women to lead our businesses, we are all losing out.

Time for tech industry to end its bro-culture
Time for tech industry to end its bro-culture

Marie Stafford

The European director for J Walter Thompson's The Innovation Group highlights the lack of diversity at Mobile World Congress.

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