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Media planning is suffering a shortage of storytellers Daniel Farey-Jones The way media agencies have changed their hiring patterns to bring in more tech- and data-focused people means planning is suffering a shortage of storytellers, Advertising Week Europe heard yesterday. | |
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Are your ads working? Consumers tell all... Georganna Simpson Xaxis' panel 'Is data everything?' at AdWeek Europe highlighted the importance of consumer data but urged the industry to remember the people behind the data. We asked the general public what they think... | |
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