Thursday 9 March 2017

Vizeum is biggest riser in agency billings rankings | Facebook share of video viewing drops, claims Thinkbox

Campaign: Media

Campaign: Media
March 09, 2017
Media news and analysis, powered by Media Week
Vizeum is biggest riser in agency billings rankings
Vizeum is biggest riser in agency billings rankings

Gurjit Degun

Vizeum, the Dentsu Aegis Network agency, had the greatest proportional increase in billings of the top ten media agencies in 2016.

Facebook share of video viewing drops, Thinkbox claims
Facebook share of video viewing drops, Thinkbox claims

Gideon Spanier

The proportion of time that Britons spent watching video on Facebook fell by a fifth last year as YouTube increased its share, according to research by Thinkbox.

Chris Locke steps down as Publicis Media's UK trading chief
Chris Locke steps down as Publicis Media's UK trading chief

Gideon Spanier

Chris Locke is to leave Publicis Media as managing director of its trading arm in the UK after 27 years with the company.

Financial Times launches online advertising charter
Financial Times launches online advertising charter

Gideon Spanier

The Financial Times has launched a commercial charter for its advertisers to guarantee online viewability, brand safety and pricing, and combat ad fraud.

Retail brands help radio post record ad revenues
Retail brands help radio post record ad revenues

Gurjit Degun

Retail advertisers helped commercial radio record its highest-ever ad revenues in 2016, up 5.4% year on year to reach £645.8m.

NMA calls on government to investigate Google and Facebook over fake news
NMA calls on government to investigate Google and Facebook over fake news

Omar Oakes

The News Media Association has called for an investigation into Google, Facebook and the digital advertising supply chain in a bid to combat fake news.

21st Century Fox hits back at culture secretary
21st Century Fox hits back at culture secretary

Gurjit Degun

21st Century Fox has accused culture secretary Karen Bradley of using flawed information to base her decision on being "minded to intervene" in its £11.7bn acquisition of Sky.

More signs of move away from 'blanket ad-blocking'
More signs of move away from 'blanket ad-blocking'

Emily Tan

The future of ad-blocking has been called into question after some of those behind the software widened the scope of their businesses.

Google UK boss defends against 'contextless' digital advertising accusation
Google UK boss defends against 'contextless' digital advertising accusation

Simon Gwynn

Google's UK managing director, Ronan Harris, was forced to defend the digital advertising ecosystem from suggestions that its relentless focus on targeting meant that the importance of context for brands was being overlooked.

OMG chief urges women to 'step out of their comfort zones' to succeed
OMG chief urges women to 'step out of their comfort zones' to succeed

Nicola Kemp

Women need to step out of their comfort zones and embrace leadership roles and new challenges, according to Philippa Brown, UK chief executive at Omnicom Media Group.

What the future holds for next-generation radio
What the future holds for next-generation radio

Mike Hill

The managing director of Radioplayer shares the result of its two-year project to make the radio experience in cars as good as at home.

BBC Earth chatbot prescribes cute videos to make users happy
BBC Earth chatbot prescribes cute videos to make users happy

Emily Tan

BBC Earth has partnered with Monterosa to create a Facebook messenger bot that will serve individually tailored video montages from the channel's archives, aimed at bringing a smile to the user's face.

Facebook signs on Meetrics as another third-party measurement partner
Facebook signs on Meetrics as another third-party measurement partner

Emily Tan

Meetrics has joined ComScore, Nielsen, Integral Ad Science and Moat as a third-party measurement partner for Facebook.

Lonely media planner, we hear you
Lonely media planner, we hear you

Sue Unerman

New tech is creating more opportunity but a media planner's new best friend is the data scientist, and they don't tend to get out much.

Agencies should worry as ISBA gets serious about 'vicious circle of mistrust'
Agencies should worry as ISBA gets serious about 'vicious circle of mistrust'

Gideon Spanier

Media agencies had better watch out because advertisers are getting serious about the ad industry's lack of transparency, judging by the mood at ISBA's conference.

'Fake news': it's the new Godwin's law
'Fake news': it's the new Godwin's law

Maisie McCabe

Perhaps proclaiming 'fake news', rather than the Nazis, is a sign of the argument being lost. The latest Corbyn imbroglio seems to suggest so.

Maxus, MullenLowe and Ascential leaders recognised for fighting gender inequality in the workplace
Maxus, MullenLowe and Ascential leaders recognised for fighting gender inequality in the workplace

Emily Tan

Nick Baughan of Maxus, Tom Knox of MullenLowe and Philip Thomas of Ascential were selected by Management Today and the Women's Business Council as male leaders who are tackling inequality at work.

Media owners and agencies: how to keep your eye firmly on the prize
Promoted
Media owners and agencies: how to keep your eye firmly on the prize

Getmemedia

A new series of free guides take the hassle out of running successful promotions for your brand

Building brands with emotion: wake up to mood music
Promoted
Building brands with emotion: wake up to mood music

Mark Barber, Radiocentre

As new technology pushes sound centre-stage, will advertisers grasp the opportunity to break out of their visual comfort zone and benefit from music's emotional power?

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