Google UK boss defends against 'contextless' digital advertising accusation | ISBA chief: expect us to be more vocal on media transparency | Campaign picks the women who inspire us in advertising and marketing

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Campaign: Brands March 08, 2017

Brand news and analysis, powered by Marketing Google UK boss defends against 'contextless' digital advertising accusation Simon Gwynn Google's UK managing director, Ronan Harris, was forced to defend the digital advertising ecosystem from suggestions that its relentless focus on targeting meant that the importance of context for brands was being overlooked. ISBA chief: expect us to be more vocal on media transparency Gemma Charles ISBA director general Phil Smith has laid out his plan to transform the advertiser body into a powerful voice on issues such as effectiveness and media transparency. Campaign picks the women who inspire us in advertising and marketing Staff For International Women's Day, Campaign picks women in advertising and marketing who have inspired us the most. John Lewis rapped for 'unfair' Black Friday Apple Watch deal Simon Gwynn John Lewis has been reprimanded by the Advertising Standards Authority for making a reduced-price Apple Watch unavailable to buy over the Black Friday weekend in November, despite the item remaining in stock. Nestlé commits to 10% drop in sugar for confectioneries by 2018 Gurjit Degun Nestlé, the owner of Aero, Toffee Crisp and Smarties, has pledged to take out 10% of sugar from its confectionery products by 2018 in the UK and Ireland. Why emotional analytics are the next frontier Suzy Bashford Emotions, not algorithms, are the next frontier in analytics, with significant implications for brands. Climbing the creative ladder: why women should prioritise building their own expertise Daniele Fiandaca Daniele Fiandaca, co-founder of Creative Social and Token Man, explains how women can get ahead by putting themselves forward. Facebook signs on Meetrics as another third-party measurement partner Emily Tan Meetrics has joined ComScore, Nielsen, Integral Ad Science and Moat as a third-party measurement partner for Facebook. Sainsbury's denies it has dropped household food waste targets Gurjit Degun Sainsbury's has denied a report that it has dropped plans to get customers to halve their food waste. Sexy vodka ad banned by ASA Simon Gwynn Black Cow vodka, a version of the spirit distilled from milk, has had a trio of ads banned for linking alcohol with sex, and encouraging excessive drinking. Social media's clean eating trend is in conflict with millennials' love of fast food Bexy Cameron Milllennials' relationship with food, drink and socialising is shifting, writes Amplify's creative director. Global brands' future in the age of Trump Jan-Benedict Steenkamp What does the future hold for global brands in a world witnessing heightened populism and protectionism? Will global brands continue to be valuable assets? A strange history of the party political broadcast John Quarrey Party political broadcasts have been infiltrating living rooms since 1924, with some good, some hilarious and some downright weird results. Why marketers should take note of Facebook and Amazon's moves in digital audio Nadia Holmes What are the reasons behind moves towards digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media. Salesforce launches CRM AI platform Einstein globally Emily Tan Salesforce has rolled out Einstein AI to all its customers and launched image recognition function, Einstein Vision. Movers and shakers: Publicis, Mindshare, Argos, Karmarama, O&M, Grey and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Media owners and agencies: how to keep your eye firmly on the prize Getmemedia A new series of free guides take the hassle out of running successful promotions for your brand Promoted Building brands with emotion: wake up to mood music Mark Barber, Radiocentre As new technology pushes sound centre-stage, will advertisers grasp the opportunity to break out of their visual comfort zone and benefit from music's emotional power? If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business Director- Direct and Customer Engagement Agency - £75-90k-Fulltime, 4days or Freelance. £75,000 - £90,000 per annum + benefits Lucky7 Recruitment, London (Central), London (Greater) Marketing Executive £27000 per annum + fantastic benefits Brand Recruitment, Bedfordshire, Biggleswade / Bedfordshire, Bedford / Buckinghamshire, Milton Keynes Marketing & Communications Officer - Fundraising - Association £30000 per annum + great benefits Regan & Dean Recruitment Limited, London Marketing Manager, Advertising Agency - £45K £45000 - £50000 per annum + Great Company Benefits Ultimate Asset, London Marketing Executive £27000 per annum + fantastic benefits Brand Recruitment, Milton Keynes, Buckinghamshire / Bedfordshire, Biggleswade / Bedfordshire, Bedford Marketing Manager (Publishing & Events) £28000 - £32000 per annum + great benefits Regan & Dean Recruitment Limited, West London, London Communications Executive Competitive Muller, Aldershot DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Account Executive £18-22,000 per annum + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol

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