Campaign Daily Fix - Qatar government hires Publicis London, Ernst & Young hires Rudaizky, Super Bowl ad stats, NRS, Total Media, Viral chart

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Qatar government hires Publicis London for economic task ahead of World Cup by Louise Ridley, 24 January 2014, 08:17AM Publicis London has been appointed by the government of Qatar to promote international investment in the Gulf state, as it prepares to host the football World Cup in 2022. Ernst & Young hires WPP's John Rudaizky for brand role by Kate Magee, 24 January 2014, 08:46AM Ernst & Young, the "big four" accountancy firm that rebranded as EY last year, has poached John Rudaizky, the chief executive of WPP's global multi-disciplinary division servicing the GlaxoSmithKline account, as it seeks to build its brand. Super Bowl in numbers: which brands are making a viral splash? by Ben Hall, 24 January 2014, 09:25AM The Super Bowl is always a big event for ads and teasers. Ahead of the game next Sunday 2 February, Campaign breaks down online sharing data to reveal the brands making the most of the event on YouTube. Simon 'Reddo' Redican to become CEO of NRS by Arif Durrani, 24 January 2014, 08:00AM The National Readership Survey (NRS) has appointed the Radio Advertising Bureau's managing director, Simon Redican, as its next chief executive, replacing retiring Mike Ironside. Total Media wins Lenovo EMEA business by Louise Ridley, 24 January 2014, 10:45AM Lenovo, the Chinese electronics company, has awarded Total Media its EMEA media account after a final two-way pitch. Campaign Viral Chart: New York demon baby takes top spot by Ben Hall, 24 January 2014, 08:25AM Twentieth Century Fox's bizarre hidden-camera ad for its 'Devil's Due' movie has topped this week's viral chart with more than one million shares this week alone. 18 Feet raids Saatchi & Saatchi for production arm head by James Swift, 24 January 2014, 12:30PM 18 Feet & Rising has hired the Saatchi & Saatchi executive producer Greg Hemes to run its in-house production arm, Make Made. Maryland Gooeys launches £3m ad boost by Maisie McCabe, 24 January 2014, 01:02PM Burton's Biscuit Company is backing its Maryland Gooeys range with a £3 million adspend, beginning with a TV ad that breaks today. ZenithOptimedia moves Karl Guard to lead Zenith UK strategy by Louise Ridley, 24 January 2014, 10:58AM ZenithOptimedia has promoted Karl Guard, a communications planning director at its international arm ZenithOptimedia Worldwide, to head of strategy for Zenith UK, replacing Rian Shah. Promoted How sonic wallpaper got a makeover by Steve Spiro, Alex Lodge, 20 January 2014, 09:00AM Library music has come of age as experimental material is created, retro recordings are unearthed and companies can even offer bespoke services. ________ Latest Work Channel 4 "how to pull the perfect sickie" by 4Creative 23 January 2014, 04:27PM Channel 4 offers tips on pulling a sickie in an online spot promoting the broadcaster s Super Bowl coverage. The film, made by Channel 4 s in-house team, 4Creative, is backed by a website offering further hints and tips for fooling your employer. The... Asda "scarecrow" by VCCP 23 January 2014, 08:00AM Asda has released a TV spot, created by VCCP, that is almost identical to its Christmas ad. It features a row of sad-looking scarecrows in a field next to a bigger and better-dressed one. The voiceover explains that the first three scarecrows represe... Tetley "aliens" by Creature 22 January 2014, 05:10PM Tetley has given its Tea Folk characters a new lease of life with its latest TV campaign. The spot is the first created for the brand by Creature, which won the account last year. In the ad, aliens invade the UK and terrorise the prime minister until... Also in the news Twitter's Vine celebrates first birthday by Ben Hall, 24 January 2014, 10:01AM Latest Scottish Widow to make TV debut after brand's six-year absence by Ben Bold, 23 January 2014, 12:21PM BJL makes play for clients by launching agency in London by Kate Magee, 23 January 2014, 07:00AM Stan Collymore Twitter account reactivated after racist message spat by Mark Banham, 23 January 2014, 04:00PM Latest Jobs Web Analyst £35000 - £45000 per annum + 15% Bonus and Excellent Benefits, Wiltshire Group Marketing Manager - Sport, Auto and Music £competitive with excellent benefits, Bath Creative Artworker £27000 - £28000 per annum, Camden Senior Designer \ Team Lead £41 - £45 per annum, London Ambassador Manager £37,000 p/a + 30 days holiday and excellent benefits, London NW1 More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.