Monday 13 January 2014

Campaign Daily Fix - Dixons hires AMV, BETC, Axa, David Emin, Cadbury, BMB

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Latest news
Dixons Retail hires AMV BBDO
by Louise Ridley,
13 January 2014, 09:50AM
Dixons Retail hires AMV BBDO
Dixons Retail, the owner of Currys and PC World, has moved its £50 million UK advertising account into Abbott Mead Vickers BBDO from long-standing incumbent M&C Saatchi.
Neil Dawson and Matthew Charlton leave BETC London in shock departure
by Jeremy Lee,
10 January 2014, 02:58PM
Neil Dawson and Matthew Charlton leave BETC London in shock departure
Matthew Charlton and Neil Dawson, the chief executive and the executive creative director of BETC London, are leaving the agency.
Axa Wealth reviews social media
by Louise Ridley,
10 January 2014, 09:00AM
Axa Wealth reviews social media
Axa Wealth, the wealth management division of insurance specialist Axa, is in the early stages of reviewing its social media arrangements.
David Emin to leave Trinity Mirror
by Maisie McCabe,
13 January 2014, 11:12AM
David Emin to leave Trinity Mirror
David Emin, the former ad director at the Mirror newspapers, has resigned from his position as the managing director of Trinity Mirror's ad sales arm, the National Advertising Sales Agency (NASA).
TV will always play a part of Cadbury campaigns, says activation chief
by Maisie McCabe,
13 January 2014, 11:24AM
TV will always play a part of Cadbury campaigns, says activation chief
TV will always play a part of the mix in Cadbury's campaigns, according to Matthew Williams, the marketing activation director at Mondelez International, speaking ahead of a £7.5 million push behind Dairy Milk.
Dan Gregson leaves BMB for Grace Blue role
by Louise Ridley,
13 January 2014, 08:00AM
Dan Gregson leaves BMB for Grace Blue role
Dan Gregson, a managing director of Beattie McGuinness Bungay, is leaving the agency to lead Grace Blue's revamped mid-level recruitment offering.
Co-op Bank runs second ad following scandal
by Maisie McCabe,
13 January 2014, 09:43AM
Co-op Bank runs second ad following scandal
The Co-operative Bank thanked its customers, colleagues and investors in a print ad, as further allegations were made in yesterday's Mail on Sunday about the bank's former chairman Paul Flowers.
Y&R promotes RKCR's Betmead to EMEA strategy lead
by Louise Ridley,
13 January 2014, 12:12PM
Y&R promotes RKCR's Betmead to EMEA strategy lead
Y&R has appointed Saul Betmead, the global planning director for Vodafone and Citibank at Rainey Kelly Campbell Roalfe/Y&R, to the new position of chief strategy officer for the network in EMEA.
Stonewall to promote Vice Media's 'Young and Gay in Putin's Russia'
by Louise Ridley,
13 January 2014, 11:05AM
Stonewall to promote Vice Media's 'Young and Gay in Putin's Russia'
Stonewall, the charity that campaigns for lesbian, gay and bisexual equality, has signed a deal to support Vice Media's 'Young and Gay in Putin's Russia' documentary, which launches today (13 January).

Latest Work

Army "more than meets the eye" by JWT London
13 January 2014, 11:15AM
Army
The Army has released a TV ad calling for full- and part-time recruits. The work was created by JWT London and shows soldiers performing various tasks such as driving a vehicle and patrolling as text on screen describes their civilian qualificati...
Thomson "Simon the ogre" by Beattie McGuinness Bungay
13 January 2014, 10:46AM
Thomson
Thomson has released a TV ad featuring an ogre who becomes human again thanks to the restorative powers of a holiday. Beattie McGuinness Bungay created the spot, which features a miserable ogre going on holiday with his (normal) family and then turni...
Schwartz "the sound of taste" by Grey London
13 January 2014, 10:22AM
Schwartz
Schwartz has filmed an audiovisual installation that combines seasonings and explosives for an ad promoting its Flavour Shots products. Grey London created the spot, where bags containing several tonnes of cinnamon, ginger, chilli and other spices we...

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