| When's the best time to post your content around the world? | | 07 January 2014, 2:14PM |  When do you consume the most content online? And more importantly as a marketer when does your audience?
We know that content must be enriching or entertaining for it to have true value, and brands must also consider how to share it with their audiences for it to be most effectively consumed. How and when it's posted can have a big impact on the success of any online content.
| | | | Infographic: social media channels battle for our attention | | 07 January 2014, 9:18AM |  Here’s a motivating statistic if you’re ever feeling a bit tired at the thought of planning yet another social media campaign: an amazing 89 per cent of all web users are on social media networks, and active internet users tend to spend around 16 minutes of every hour they’re online using social media.
| | | | How to create a successful collaborative content marketing campaign | | 07 January 2014, 9:05AM |  Collaboration was one of 2013's hottest topics; whether it's a classic case of a sports label tying up with their sponsored player or something less expected like the Kit-Kat and Android partnership. Collaborating with someone or something that complements your brand and delivers something out of the ordinary can help you reach a whole new audience.
| | | | Your LinkedIn personal brand never sleeps so how do you manage it? | | 07 January 2014, 12:26AM |  Are you too busy to manage and develop your own personal brand on LinkedIn? Everyone has a personal brand. Whether you like it or not it's how you are perceived and just like a corporate brand it's made up of various brand attributes and values, some of which you may not be aware of and some of which you may not like. But you do have a brand. Everybody does.
| | | | | | | Waitrose, John Lewis and M&S consumers fume at online shopping issues | | 06 January 2014, 1:43PM |  Waitrose and John Lewis might have enjoyed a bumper Christmas but many of their online shopping customers were left fuming over late Christmas deliveries, substitutions and major delays for click and collect orders. Marks & Spencer's customers also complained bitterly about "chaos" over food items ordered online for collection during the days immediately preceding Christmas. By comparison, consumers heaped praise on Ocado for meeting tight deadlines, with remarkably few substitutions up to and including Christmas Eve.
| | | | How could iBeacons transform your retail space? | | 06 January 2014, 1:15PM |  Retail is getting a makeover. By using new mobile features we're able to enhance the shopping experience bringing brick and mortar stores up to date. But do you need some advice on how you can make the most of the latest technology?
| | | | | | | Asda says almost half of over-70s use tech to save money | | 03 January 2014, 12:03PM |  Did you spend part of your Christmas holiday showing your mum or dad how to use their new iPad or laptop? Research released today by Asda suggests the technologically inept senior is far less prevalent in reality than you might think. It has found that the vast majority - 85 per cent - of grandmothers over the age of 60 use the internet and smartphone apps to save money.
| | | | Infographic: the winners and losers in the Christmas ad battle | | 03 January 2014, 11:00AM | 
With the annual race for Christmas advert supremacy well and truly over, here’s an infographic looking at the winners and losers according to some of the biggest names in the marketing world as well as by judging the success using social media metrics as a benchmark.
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