Wednesday, 8 January 2014

Breaking news from Brand Republic - Sainsbury's and Waitrose Christmas sales, PepsiCo, Lucozade, Nissan, TalkSport

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Sainsbury's and Waitrose report strong Christmas sales
Sainsbury's and Waitrose report strong Christmas sales
by Loulla-Mae Eleftheriou-Smith
08 January 2014, 09:07AM
Sainsbury's reported a 0.2% like-for-like sales growth for the third quarter, stripping out fuel, while Waitrose recorded its busiest-ever day on Christmas Eve.
PepsiCo Naked Juices rapped for exaggerating health claims
PepsiCo Naked Juices rapped for exaggerating health claims
by Loulla-Mae Eleftheriou-Smith
08 January 2014, 09:10AM
PepsiCo's Naked range has been rapped for its antioxidant health claims.
Lucozade ad campaign banned for water comparisons
Lucozade ad campaign banned for water comparisons
by Maisie McCabe
08 January 2014, 08:28AM
Lucozade has been rapped by the ad watchdog after a high-profile ad campaign claiming its sport drink hydrates and fuels better than water, was banned for breaching the rules on health claims in advertising.
Gymbox in cheeky 'hardcore' campaign
Gymbox in cheeky 'hardcore' campaign
by Louise Ridley
07 January 2014, 12:09PM
Gymbox is to launch an attention-grabbing campaign featuring sweaty bodies and lines such as "well equipped", after appointing the independent agency the7stars as its media shop.
Nissan escapes ad ban over 'swearing' in Note campaign
Nissan escapes ad ban over 'swearing' in Note campaign
by Alex Brownsell
08 January 2014, 08:00AM
Nissan has escaped punishment by the ad watchdog, after viewers complained about the apparent use of swearing in its recent TV ad.
Selco Builders Warehouse to sponsor TalkSport's Predictor
Selco Builders Warehouse to sponsor TalkSport's Predictor
by Maisie McCabe
07 January 2014, 11:55AM
Selco Builders Warehouse has signed a deal to become the first headline sponsor of TalkSport's 'Predictor' game, in which football fans can win £1 million if they predict all the Barclays Premier League results over a single weekend.

Also in the news
#CES2014: Marketing's guide to the world's biggest consumer tech show
by Matthew Chapman, 07 January 2014, 11:30AM
Absolut unveils 'content-rich' trends website
by Gemma Charles, 07 January 2014, 11:15AM
Dating site launches 'Christians make better lovers' campaign
by Maisie McCabe, 07 January 2014, 10:54AM

From the blogs

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08 January 2014, 8:26AM
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07 January 2014, 2:14PM
Infographic: social media channels battle for our attention
Polly Becker
07 January 2014, 9:18AM
How to create a successful collaborative content marketing campaign
Mark Carroll
07 January 2014, 9:05AM
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