Wednesday, 22 September 2010

Digital AM - X Factor, John Lewis, Phorm, plus The Wall > FourSquare fights back

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The X Factor to launch online branded content shop
The X Factor to launch online branded content shop
by Maisie McCabe
22 September 2010, 09:16AM
'The X Factor' producer Fremantle Media and ITV have partnered with online department store Very.co.uk for a special fashion section of 'The X Factor' website, which will sell branded merchandise.
John Lewis takes Never Knowingly Undersold online
John Lewis takes Never Knowingly Undersold online
by Daniel Farey-Jones
22 September 2010, 10:10AM
John Lewis has extended its Never Knowingly Undersold promise, which guarantees to match competitors' prices, into the online retail space.
Behavioural specialist Phorm launches in Brazil
Behavioural specialist Phorm launches in Brazil
by Sarah Shearman
22 September 2010, 10:21AM
Phorm, the online advertising company, has announced that it has served its first ads in Brazil.
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