Latest news | | | | | | A new ad for the Nokia N8 using a CellScope microscope has set a Guinness World Record for the "smallest stop-motion animation character in a film". | | | | | | | American Express has launched 'My Live Story', one of its largest interactive campaigns, featuring DJ, producer and recording artist Mark Ronson. | | | | | | | MediaCom's Jowett moves to a global role at Aegis, while Iron Maiden's Dickinson opts for a marketing role in this week's round-up of people moves in advertising, marketing and media. | | | | | | | Kraft has promised to boost its global marketing spend to increase its share of the FMCG market. | | | | | | | Waitrose has said its marketing campaign featuring Delia Smith and Heston Blumenthal has "paid dividends", by generating an additional 370,000 customer transactions in its first eight weeks. | | | | Intelligence |
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