Wednesday 29 September 2010

Marketing Daily - Hyundai, BA, Innocent and Marmite

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Breaking news from Marketing
 
Breaking news from Marketing September 2010
 
Latest News
 
Hyundai Europe brings in Lexus marketing director
Sarah Shearman,
29 September 2010
 

Hyundai Motor Europe has appointed former Lexus Europe head of product planning...
Hyundai: Mark Hall appointed marketing director in Europe
 
 
BA signs deal with American Airlines
Loulla-Mae Eleftheriou-Smith,
29 September 2010
 

BA has signed a major transatlantic share agreement with American Airlines and...
American Airlines: signs deal with BA
 
 
Innocent mounts biggest-ever push for Veg Pots
John Reynolds,
29 September 2010
 

Innocent is to give away 40,000 free Veg Pots as part of...
Veg Pots: Innocent readies marketing drive
 
 
P&G to push sustainability through individual brands
Loulla-Mae Eleftheriou-Smith,
29 September 2010
 

P&G, the world's largest FMCG company, has said it will push the...
Ariel: Procter & Gamble brand pushes sustainable washing message
 
 
Marmite cooks up Very Peculiar chocolate bar
John Reynolds,
29 September 2010
 

Marmite, the British household favourite, is to extend its brand with the...
Marmite: bolsters brand with chocolate offering
 
 
AG Barr profits bolstered by exotic fruit drink Rubicon
Loulla-Mae Eleftheriou-Smith,
29 September 2010
 

AG Barr, the soft drinks company behind Irn-Bru and Tizer, has posted...
Rubicon: AG Barr's acquisition boosts profits
 
 
 
Also in the News
 
TechCrunch is bought by AOL for up to $30m
Staff,
29 September 2010
 
MTV channels in push to boost autumn audience
Loulla-Mae Eleftheriou-Smith,
29 September 2010
 
John Lewis catalogue backs fashion growth
Nicola Clark,
29 September 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
BP teaches us a lesson in humility
Arif Durrani
 

Whether you're a Prime Minister who's led a country into an illegal, ill-conceived war, or a multi-million pound footballer caught...
 
 
Richard Desmond needs to get to the diary room
Jeremy Lee
 

Reports on MediaGuardian suggest that talks between Richard Desmond's Channel 5 and the producer of Big Brother , Endemol, have...
 
 
Don’t fear targeting in customer acquisition campaigns
Keith Jones
 

It might not come as a surprise to many of you reading this, but almost half of marketers believe that...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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