Thursday 16 September 2010

DM Bulletin from Brand Republic - Lida, Barclays, Sutro Digital, Cadbury's, HMV, News of the World

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Lida overhauls management line-up as Shaun Moran exits
Lida overhauls management line-up as Shaun Moran exits
by Sara Kimberley
16 September 2010, 12:20PM
Lida has promoted Mel Cruickshank to chief executive and restructured its creative department following the exit this week of the creative director, Shaun Moran.
Barclays awards direct brief to EHS 4D
Barclays awards direct brief to EHS 4D
by Sara Kimberley
16 September 2010, 08:00AM
Barclays has hired EHS 4D to handle its consumer-facing direct marketing business.
Former PR and social media execs launch branded content agency
Former PR and social media execs launch branded content agency
by Staff
14 September 2010, 08:55AM
Marc Moninski and Ashley Norris, formerly of Fishburn Hedges and Shiny Red, are combining PR with social media and customer publishing to launch a branded content agency called Sutro Digital.
CREATIVE STRATEGY: A bit nutty - that's what makes Cadbury's campaign so sweet
CREATIVE STRATEGY: A bit nutty - that's what makes Cadbury's campaign so sweet
by Simon Kershaw
16 September 2010, 04:25PM
Sponsorship is a tricky business, is it not?
HMV gets click-through uplift from video emails
HMV gets click-through uplift from video emails
by Staff
15 September 2010, 12:25PM
HMV has tripled click-through rates with its first email campaign to feature video.
News of the World to put up paywall in October
News of the World to put up paywall in October
by Daniel Farey-Jones
16 September 2010, 12:21PM
The News of the World will start charging for access to its digital content in October, with a four-week subscription costing £1.99.
Also in the news
Billington Cartmell lands Comic Relief brief
by Matt Williams, 09 September 2010, 12:11AM
WaterAid expands potty-humoured campaign
by Sara Kimberley, 09 September 2010, 11:25AM
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