Tuesday 14 September 2010

Marketing Daily - Nescafe, Iceland, MasterCard, Duracell and Google Instant

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Breaking news from Marketing
 
Breaking news from Marketing September 2010
 
Latest News
 
Nestlé in review of Gold Blend 'couple' strategy
John Reynolds,
14 September 2010
 

Nescafé is considering the future of its "Gold Blend couple" strategy, just...

Gold Blend couple: Nestlé reviews strategy
 
 
Iceland to feature 'real mums' in TV ad campaigns
Sarah Shearman,
14 September 2010
 

Iceland has abandoned its celebrity-focused marketing strategy and hired 17 "real mums"...

Iceland: uses real mums in latest campaign
 
 
MasterCard marketer Ben Rhodes exits
Alex Brownsell,
14 September 2010
 

Ben Rhodes, vice-president for marketing at MasterCard UK and Ireland, is leaving...

Ben Rhodes: joins Royal Mail
 
 
Google Instant heralds advertising challenge
Sarah Shearman and Mark Banham,
14 September 2010
 

Brands will be forced to adjust their search-marketing strategies following the introduction...

Google: introduces Instant service
 
 
Duracell backs myGrid charger launch
Alex Brownsell,
14 September 2010
 

Duracell is rolling out a campaign to promote the launch of its...

Duracell: Entangled by digital agency Dialogue141
 
 
Clipper Teas plans TV ad debut
John Reynolds,
14 September 2010
 

The spots, created by ad agency WARL and Aardman Animations, focus on...

Clipper: readies TV campaign
 
 
Brands set for virtual march in aid of Beatbullying charity
Jeremy Lee,
14 September 2010
 

Google, Robinsons and Habbo are among the brands to have joined forces...

Beatbullying: charity launches virtual march
 
 
 
Also in the News
 
Q&A: Jim Stengel - Shared wisdom
Kim Benjamin,
14 September 2010
 
Jeremy Lee on Media: Prime mover disadvantage
Jeremy Lee,
14 September 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
10 Great UK Hotel Breaks this Autumn
Rocket
 

  The start of Autumn can be a pretty depressing time of year. The evenings begin...

 
 
Is Your Work Like A Carpet?
Rachel Brushfield
 

Work is wall-to-wall, isn't it? If you find yourself staring out of the window, it is more likely to be...

 
 
Consumer confidence has gone up by 4%
Sue Unerman
 

This seems to me worth remarking on and even worth celebrating a bit. I know this is still a very...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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