Friday, 17 September 2010

Marketing Daily - Gillette, Kellogg's, Sainsbury's, John Lewis, Rimmel

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Breaking news from Marketing
 
Breaking news from Marketing September 2010
 
Latest News
 
Gillette sets out to create biggest FMCG launch in UK
Loulla-Mae Eleftheriou-Smith,
17 September 2010
 

Procter & Gamble announced today that it would be launching the Gillette...

Procter & Gamble: set to launch Gillette Fusion ProGlide razor next year
 
 
Kellogg at odds with Sainsbury's over cereal packaging
John Reynolds,
17 September 2010
 

Kellogg is in disagreement with Sainsbury's over its decision to replace cereal...

Kellogg: at odds with Sainsbury's over cereal packaging
 
 
John Lewis drops Greenbee brand and focuses on insurance
Daniel Farey-Jones,
17 September 2010
 

John Lewis is dropping the Greenbee direct sales brand it created four...

John Lewis: drops Greenbee brand
 
 
Rimmel and Erin O'Connor team up for Fashion Week
Nicola Clark,
17 September 2010
 

Rimmel make-up has partnered with supermodel Erin O'Connor to encourage models to...

Erin O'Connor: launches The Sanctuary in partnership with Rimmel
 
 
American Express launches interactive campaign with Mark Ronson
Mark Banham,
17 September 2010
 

American Express has launched 'My Live Story', one of its largest interactive...

Mark Ronson: collaborates with American Express for My Live Story campaign
 
 
Sony Ericsson hires sponsorship head
Sarah Shearman,
17 September 2010
 

Sony Ericsson has appointed Matt Beavis in the newly created role of...

Matt Beavis: UK head of PR and sponsorships at Sony Ericsson
 
 
Facebook emphasises privacy as Places debuts in UK
Gordon MacMillan,
17 September 2010
 

Facebook has launched the geolocation service Facebook Places in the UK, claiming...

Facebook Places: launches in the UK
 
 
Kraft to increase marketing spend
Mark Banham,
16 September 2010
 

Kraft has promised to boost its global marketing spend to increase its...

Cadbury Dairy Milk: Kraft-owned brand
 
 
 
Also in the News
 
BEST GLOBAL BRANDS 2010: Google goes from strength to strength
Arif Durrani,
16 September 2010
 
BEST GLOBAL BRANDS 2010: Apple fails to break into top flight
Mark Banham,
16 September 2010
 
Iron Maiden rocker becomes marketing director
Mark Banham,
16 September 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Pepsi gets it right
Sabene Saigol
 

 Since my last post on the impact of the cricket match-fixing scandal on the Pepsi brand, it seems that the...

 
 
What?s in your basket?
Greg Taylor
 

If you like a sneaky peek in other shoppers' baskets when you're standing at the checkout (and who doesn't), you...

 
 
The hinge goes both ways
Dave Trott
 

One of my favourite books is by Eric Durschmied, it's called 'The Hinge Factor'. It's about small events, that changed...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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