Thursday 30 September 2010

Breaking news from Brand Republic - Impulse, Diesel, Uefa, Air France, M&C Saatchi, MediaCom, Anomaly, London 2012, Goldman Sachs, Paddy Power

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Impulse calls UK review
Impulse calls UK review
by Matt Williams
30 September 2010, 08:00AM
Unilever is holding a review of the UK advertising account for its Impulse body spray range.
Santo scoops global Diesel ad account
Santo scoops global Diesel ad account
by Anne Cassidy
30 September 2010, 08:00AM
Diesel, the Italian fashion brand, has appointed Santo to its global advertising account after a head-to-head pitch against Saatchi & Saatchi.
Uefa seeks agency for advertising task
Uefa seeks agency for advertising task
by Matt Williams
30 September 2010, 08:00AM
Uefa, the governing body of football in Europe, is approaching agencies about a pan-European advertising brief.
Air France propositions women in hair salons
Air France propositions women in hair salons
by Loulla-Mae Eleftheriou-Smith
30 September 2010, 09:12AM
French carrier Air France has turned to nationwide hair salon Tony & Guy in a bid to promote its offering under the positioning of "stylish travel".
M&C Saatchi profits rise 17%
M&C Saatchi profits rise 17%
by Sara Kimberley
30 September 2010, 09:25AM
M&C Saatchi's pre-tax profits for the six months to 30 June increased 17% to £6.3m year on year, according the company's interim results published today.
MediaCom retains Digital UK business
MediaCom retains Digital UK business
by Katherine Levy
30 September 2010, 08:00AM
MediaCom has retained the Digital UK media planning and buying account.
Walter Campbell to lead creative at Anomaly
Walter Campbell to lead creative at Anomaly
by Anne Cassidy
30 September 2010, 08:00AM
Walter Campbell, the creator of the Guinness "surfer" ad, has been named a creative partner at Anomaly.
£650m in sponsorship money already raised for London 2012
£650m in sponsorship money already raised for London 2012
by Loulla-Mae Eleftheriou-Smith
30 September 2010, 09:25AM
More than £650m has been raised in domestic sponsorship revenue for the London Olympic Games, two years before the start date.
Goldman Sachs banks on global campaign to restore tarnished image
Goldman Sachs banks on global campaign to restore tarnished image
by Staff
30 September 2010, 09:03AM
NEW YORK - Four months after being accused of defrauding investors investment bank Goldman Sachs has launched a global ad campaign to boost its battered image.
Paddy Power forced to take down Ryder Cup sign
Paddy Power forced to take down Ryder Cup sign
by Katherine Levy
30 September 2010, 09:54AM
Publicity-driven Irish bookmaker Paddy Power has been ordered by Cardiff County Court to remove a 270ft-long promotional sign, set up near the venue of the Ryder Cup golf tournament.
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Intelligence
Moody Britain 2010: Putting the pieces back together
Moody Britain 2010: Putting the pieces back together
by Pulse, Trends & Insights Unit of McCann London
29 September 2010, 10:15AM
An in-depth look at the findings of the fourth wave of McCann Erickson's state of the nation barometer, Moody Britain.
How creativity in TV advertising impacts the brain
How creativity in TV advertising impacts the brain
by Thinkbox
29 September 2010, 09:28AM
Thinkbox's first foray into neuroscience research reveals that in terms of ad creative, it's the little things that can make all the difference.
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Also in the news
Think BR: How does outdoor work?
by Mike Baker, 30 September 2010, 08:30AM
Publishers welcome plans to curb council-run papers
by Maisie McCabe, 29 September 2010, 04:03PM
British Gas signs deal with Nectar
by John Reynolds, 29 September 2010, 03:20PM
BA digital marketer joins BBC.com as commercial director
by Maisie McCabe, 29 September 2010, 03:13PM
The Next Door wins Newcastle United account
by Daniel Farey-Jones, 29 September 2010, 12:45PM
From the blogs
Are You A Mind Reader?
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30/09/2010
On The Inside
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29/09/2010
Writing the Cricket Bat
Lolly and Nat
29/09/2010
Data - no longer the ugly duckling
Ben Hughes
29/09/2010
The Future of Loyalty
Julian Reiter, MD, Positive Thinking
29/09/2010
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