Thursday 23 September 2010

DM Bulletin from Brand Republic - Warburtons, Churchill, DLG, Aviva, Creative Strategy, Experian, John Lewis

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Warburtons kicks off direct marketing review
Warburtons kicks off direct marketing review
by Sara Kimberley
23 September 2010, 11:07AM
Warburtons, the UK bread brand, is reviewing its below-the-line arrangements.
Churchill hands direct marketing job to CHI
Churchill hands direct marketing job to CHI
by Matt Williams
23 September 2010, 12:12AM
Churchill, the insurance brand owned by the RBS Group, has appointed CHI & Partners to handle its direct marketing.
DLG to relaunch RDP lead generation programmes
DLG to relaunch RDP lead generation programmes
by Daniel Farey-Jones
23 September 2010, 01:14PM
DM plc's Data Locator Group is to relaunch Response Direct Publishing's offline lead generation catalogues and card decks next year after buying RDP's assets out of liquidation.
Aviva partners with The Big Issue charity to support children
Aviva partners with The Big Issue charity to support children
by Arif Durrani
23 September 2010, 10:58AM
Aviva has teamed up with homeless charity The Big Issue to highlight the plight of children at risk on UK streets through a one-off edition of the magazine called The Little Issue.
CREATIVE STRATEGY: Microsoft's new campaign - a model of how not to
CREATIVE STRATEGY: Microsoft's new campaign - a model of how not to
by Simon Kershaw
23 September 2010, 04:14PM
Simon Kershaw is disappointed by the achingly dull outdoor creative for Microsoft Office 2010.
Experian switches MD of marketing services
Experian switches MD of marketing services
by Daniel Farey-Jones
23 September 2010, 11:48AM
Credit information group Experian has appointed Mark Zablan as managing director of Experian Marketing Services in the UK and Ireland.
John Lewis drops Greenbee brand and focuses on insurance
John Lewis drops Greenbee brand and focuses on insurance
by Daniel Farey-Jones
17 September 2010, 01:05PM
John Lewis is dropping the Greenbee direct sales brand it created four years ago and is renaming the business John Lewis Insurance after paring back its offering.
Also in the news
Rapp wins control of OU media remit
by Matt Williams, 23 September 2010, 12:05PM
Progressive Media launches customer publishing company
by Katherine Levy, 20 September 2010, 03:45PM
Coca-Cola to launch cookery book through Harvey Nichols
by Loulla-Mae Eleftheriou-Smith, 20 September 2010, 01:40PM
Facebook emphasises privacy as Places debuts in UK
by Gordon MacMillan, 17 September 2010, 11:15AM
Latest Blog Entries
Segmentation - don't get me started...
HELEN EDWARDS, 23 September 2010
THE ANSWER IS ALWAYS IN ONE OF TWO PLACES.
Dave Trott, 23 September 2010
The end of retailer power
Alan Mitchell, 22 September 2010
Women at the Top
Ben Hughes, 22 September 2010
Training Post Recession
Paul Godwin, Planning Director, Positive Thinking, 22 September 2010
Part 4 - 30 Things that clients and agencies do wrong - are you making some of these mistakes?
Graeme Crossley, 22 September 2010
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