Breaking news from Brand Republic - Nestle, Capital FM, Iceland, Radio switchover, Ben Rhodes, Duracell, Google Instant, Clipper, Beatbullying

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Nestle in review of Gold Blend 'couple' strategy by John Reynolds 14 September 2010, 08:30AM Nescafe is considering the future of its "Gold Blend couple" strategy, just five months after its return to TV screens ending a 10-year hiatus. Global Radio takes Capital national by Maisie McCabe 13 September 2010, 07:00PM Global Radio is to scrap its Galaxy network, and four further stations, to create a new nine station Capital FM network, which will be known as "95-106 Capital FM, The UK's No. 1 Hit Music Station". Iceland to feature 'real mums' in TV ad campaigns by Sarah Shearman 14 September 2010, 08:30AM Iceland has abandoned its celebrity-focused marketing strategy and hired 17 "real mums" to star in its autumn and Christmas ad campaigns. Radio switchover 2015 target is 'too early' by Maisie McCabe 14 September 2010, 09:25AM The 2015 target date for radio to make its digital switchover is "far too early" for the necessary preparations to be put in place for consumers, according to a report for the Department of Culture Media and Sport. MasterCard marketer Ben Rhodes exits by Alex Brownsell 14 September 2010, 08:30AM Ben Rhodes, vice-president for marketing at MasterCard UK and Ireland, is leaving to join Royal Mail. Duracell backs myGrid charger launch by Alex Brownsell 14 September 2010, 08:30AM Duracell is rolling out a campaign to promote the launch of its myGrid charging device. Google Instant heralds advertising challenge by Sarah Shearman 14 September 2010, 08:30AM Brands will be forced to adjust their search-marketing strategies following the introduction of Google Instant, according to industry experts. Clipper Teas plans TV ad debut by John Reynolds 14 September 2010, 08:30AM The spots, created by ad agency WARL and Aardman Animations, focus on posit­ioning Clipper as a more approachable and inviting brand. Brands set for virtual march in aid of Beatbullying charity by Jeremy Lee 14 September 2010, 08:30AM Google, Robinsons and Habbo are among the brands to have joined forces with anti-bullying charity Beatbullying for what it claims is the world's first virtual march. Intelligence Agency and brand leagues, pitch activity, company results, market forecast and more Visit intelligence   Also in the news Lida's ECD Moran quits agency by Sara Kimberley, 13 September 2010, 03:30PM Former PR and social media execs launch branded content agency by Staff, 14 September 2010, 08:55AM Ebiquity appoints Ruby to digital brief by Sara Kimberley, 13 September 2010, 03:50PM Portland paper 'apologises' for Ramadan coverage on 9/11 anniversary by Gordon MacMillan, 13 September 2010, 03:19PM Official X Factor magazine to launch this week by Mark Banham, 13 September 2010, 01:50PM Think BR The latest comment from our columnists and leading industry figures Visit Think BR From the blogs 10 Great UK Hotel Breaks this Autumn Rocket 14/09/2010 Is Your Work Like A Carpet? Rachel Brushfield 14/09/2010 Consumer confidence has gone up by 4% Sue Unerman 13/09/2010 Why now? Alan Mitchell 13/09/2010 Busting out of Chatham House Steve Henry 12/09/2010 Latest jobs Account manager Recruiter Underscore Salary £30,000 - £39,999 Location London Technical Director Recruiter Dynamic New Alliances Salary £55K - £70K Location London Mid-weight team Recruiter Direct Recruitment Salary £50,000 Location London Social Media Account Manager. Recruiter Propel Salary £28000 - £32000 per annum Location West End Graphic Designer Recruiter Stocks Taylor Benson Salary Depending on experience up to £42,000 Location Leicester   Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders