Tuesday, 7 September 2010

Digital PM - Nike, GetJar, Coca-Cola, Jaguar, Carlsberg, Mumsnet

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Nike takes on Adidas in battle of training apps
Nike takes on Adidas in battle of training apps
by Mark Banham
07 September 2010, 02:30PM
Nike has launched a training app called Nike+ GPS, hot on the heels of the release of the Adidas mi-coach app last month.
GetJar starts UK sales team with hire from Microsoft
GetJar starts UK sales team with hire from Microsoft
by Sarah Shearman
07 September 2010, 04:10PM
Mobile app store GetJar has appointed James Mooney as head of UK sales, to lead its first UK-based team.
Coca-Cola tests happiness machine on UK students
Coca-Cola tests happiness machine on UK students
by Loulla-Mae Eleftheriou-Smith
07 September 2010, 03:25PM
Coca-Cola has brought its Happiness Machine to the UK in a new viral, released today.
Jaguar ditches Aussie ambassador over gay Twitter slur
Jaguar ditches Aussie ambassador over gay Twitter slur
by Staff
07 September 2010, 01:40PM
SYDNEY - Jaguar Australia has dropped its brand ambassador, Stephanie Rice, after the Olympic swimmer made homophobic comments on Twitter while a second brand, Davenport, was hit by a case of bad timing as its new campaign featuring the swimmer began...
Online marketing agency Global Thinkers launched by media expert Elizabeth Filippouli
Online marketing agency Global Thinkers launched by media expert Elizabeth Filippouli
by Peter Hay
07 September 2010, 12:59PM
Media expert Elizabeth Filippouli has announced the launch of her global marketing agency Global Thinkers.
Carlsberg runs party advice films
Carlsberg runs party advice films
by Mark Banham
07 September 2010, 11:45AM
Scandinavian agency Prime Sweden has created a series of films for Carlsberg aimed at young men who 'want to know how to be popular at parties'.
Mumsnet founder joins YouTube Award judging panel
Mumsnet founder joins YouTube Award judging panel
by Noelle McElhatton
06 September 2010, 02:49PM
Justine Roberts, the founder and chief executive of online community Mumsnet, has joined the judging panel for the first-ever YouTube Ad of the Year Award, being run in partnership with the Campaign Media Awards.
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Also in the news
Dazed Digital targets 20k eyeballs for 'reactivation'
by Staff, 07 September 2010, 10:48AM
Pamela Anderson to promote Nokia handset
by Sarah Shearman, 07 September 2010, 09:45AM
Penguin rolls out ad campaign for spy novel
by Sarah Shearman, 07 September 2010, 11:44AM
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