Wednesday, 11 April 2012

Breaking news from Brand Republic - energy tariffs, Plusnet, Budweiser, Innocent, ASA

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Latest news
Energy industry to increase transparency over best deals for customers
Energy industry to increase transparency over best deals for customers
by Matthew Chapman
11 April 2012, 09:41AM
The "big six" energy companies will be forced to write to customers at least once a year to explain the best tariffs and how to get them, according to proposals to be unveiled by Nick Clegg today (11 April).
Plusnet drops Yorkshire from strapline
Plusnet drops Yorkshire from strapline
by Daniel Farey-Jones
11 April 2012, 07:30AM
Broadband provider Plusnet is changing its strapline from "good honest broadband from Yorkshire" to "we'll do you proud".
ASA bans Budweiser radio ad for linking alcohol to sexual success
ASA bans Budweiser radio ad for linking alcohol to sexual success
by John Reynolds
11 April 2012, 09:14AM
A radio ad for Budweiser has been banned after the advertising watchdog ruled it linked alcohol to sexual success.
Innocent introduces smaller smoothie bottles
Innocent introduces smaller smoothie bottles
by Loulla-Mae Eleftheriou-Smith
11 April 2012, 09:05AM
Innocent smoothies is introducing a 160ml bottle in a bid to give consumers a "daily portion" of fruit and fit into Sainsbury's and Tesco's lunchtime meal deals.
'100% Original' Ugg ad banned
'100% Original' Ugg ad banned
by Daniel Farey-Jones
11 April 2012, 09:29AM
The advertising watchdog has banned a Facebook ad for uggbootsstore-uk.com that claimed to offer "100% Original" Uggs, for failing to provide evidence that it was offering genuine products.
Elle to make David Beckham first solo male cover star
Elle to make David Beckham first solo male cover star
by Nick Batten
10 April 2012, 02:10PM
Elle, the UK fashion and beauty magazine published by Hearst Magazines UK, has revealed that footballer David Beckham will feature as its first solo male cover star.
Campaign School Reports 2012: Agency league tables and analysis

The A-Z guide to Campaign's full 'School Reports' league tables and analysis for 2012, including an introduction from editor Claire Beale as well as individual reports for each agency featured and full league tables for creative, media and regional agencies.

Opinion
Think BR: Time for the ad industry to flex its muscle?
Think BR: Time for the ad industry to flex its muscle?
by Callum Galbraith
11 April 2012, 08:30AM
A parliamentary committee has recommended that advertisers use their clout to help regulate the media, but there could be opposition to the proposals, writes Callum Galbraith, media lawyer, Hamlins LLP.
Think BR: What does the new experiential marketing code mean for marketers?
Think BR: What does the new experiential marketing code mean for marketers?
by Jo Farmer
10 April 2012, 08:30AM
How will the new experiential marketing code be enforced and what happens if marketers don't comply, asks Jo Farmer, partner, Lewis Silkin LLP
Intelligence
Marketing the Queen: brands face a Diamond Jubilee balancing act
Marketing the Queen: brands face a Diamond Jubilee balancing act
by Rachel Barnes and Matt Chapman
05 April 2012, 10:00AM
The marketers seeking brand sponsors and partners for events to market the Queen's Diamond Jubilee have much to consider, write Rachel Barnes and Matt Chapman.
Honda UK chief Martin Moll on boosting lacklustre sales
Honda UK chief Martin Moll on boosting lacklustre sales
by Alex Brownsell
05 April 2012, 10:00AM
Honda UK's marketing manager has come through a tsunami-affected year and is focused on revitalising the brand on these shores
Also in the news
C4's Undateables campaign attracts 20 complaints
by Maisie McCabe, 10 April 2012, 12:20PM
John Lewis to open dedicated Olympic shops
by John Reynolds, 10 April 2012, 12:56PM
Reebok partners with PeerIndex for social giveaway
by Loulla-Mae Eleftheriou-Smith, 10 April 2012, 11:53AM
Bob Marley's son to launch coffee in the UK
by John Reynolds, 10 April 2012, 11:09AM
Smirnoff launches Madonna MDNA Nightlife UK campaign
by Sarah Shearman, 10 April 2012, 10:50AM
Latest Blog Entries
Could rising sugar prices be good for our health?
Chris Arnold, 11 April 2012
Has "sports marketing" become the new "digital"?
Bob Willott, 10 April 2012
Sky should stick to sport instead of Mad Men
John Reynolds, 10 April 2012
Feeling Stuck?
Rachel Brushfield, 10 April 2012
Unilever Germany launches F*** the diet campaign
@gordonmacmillan, 10 April 2012
Storytelling... and re-telling
Tara Beard-Knowland, 10 April 2012
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