Wednesday, 4 April 2012

Media AM - Beckham's pants escape ad ban, Bauer partners with Kraft, Chris Blackhurst, Ryanair cuts printing costs, Industry View, NFC, UKOM, WPP

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Media AM Bulletin
 
 
 
*   Latest News
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David Beckham: poster ad for his H&M underwear range cleared by the ASA
Beckham's pants escape advertising ban
Loulla-Mae Eleftheriou-Smith, 04 April 2012

A digital poster ad featuring David Beckham in his underwear has been...

  
Philadelphia: signs up Patsy Palmer
Bauer Media partners Kraft for Philly in 5 campaign
Nick Batten, 04 April 2012

Bauer Media has launched a bespoke multi-platform content campaign for Kraft aimed...

  
Chris Blackhurst: joins The Independent's parent company's board
Blackhurst says Indy titles can make a profit
John Reynolds, 04 April 2012

If the Independent could "find a way of monetising digital", then it...

  
Ryanair magazine: gets in line for an upgrade
Ryanair cuts printing costs by €500K with updated in-flight magazine
Nick Batten, 04 April 2012

Ryanair, the low-cost airline, is reducing the size of its in-flight magazine...

  
Industry view: Behind the IAB's digital adspend figures
Industry view: Behind the IAB's digital adspend figures
Sarah Shearman, 04 April 2012

After the IAB revealed figures this week showing digital adspend had leapt...

  
Mobile use: NFC still to take off
Public awareness of NFC yet to take off
Maisie McCabe, 03 April 2012

Six out of 10 people who have Near Field Communication (NFC) on...

  
UKOM ditches Nielsen for ComScore to handle online measurement
UKOM ditches Nielsen for ComScore to handle online measurement
Arif Durrani, 04 April 2012

UKOM, the UK's industry-recognised online media measurement for advertisers, is ending its...

  
Rob Norman: GroupM North America chief executive
WPP launches innovation unit GroupM Next
Mark Banham, 03 April 2012

WPP's GroupM is to launch GroupM Next a new innovation unit designed...

  
*   Also in the News
*
James Murdoch: his career timeline to date
Maisie McCabe, 03 April 2012
Maxus names Madhvi Pahwa as first global talent director
Nick Batten, 03 April 2012
FT promotes Slade to new digital commercial role
John Reynolds, 03 April 2012
Mindshare promotes James Chandler to head of mobile
Nick Batten, 02 April 2012
IPC ramps up ad-funded games offering
Nick Batten, 03 April 2012
Discovery Networks UK renews sponsorship deal with Kärcher
Nick Batten, 02 April 2012
Radio Academy unveils Sony Awards nominations
Maisie McCabe, 02 April 2012
 
 
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