Monday 30 April 2012

Campaign Daily Fix - RNIB, Olympic Torch, Daily Diary, British Gas, Unilever, ASA, Royal Caribbean

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Latest News
RNIB appoints Arthur London to £1.5m ad account
by Sara Kimberley,
30 April 2012, 12:23PM
RNIB appoints Arthur London to £1.5m ad account
The Royal National Institute of Blind People (RNIB) has appointed Arthur London to its estimated £1.5m advertising account.
BBC prepares Olympic Torch ad campaign with Elbow soundtrack
by Loulla-Mae Eleftheriou-Smith,
30 April 2012, 12:41PM
BBC prepares Olympic Torch ad campaign with Elbow soundtrack
Rainey Kelly Campbell Roalfe/Y&R has created the BBC's Olympics campaign for the torch relay, using Elbow's 'First Steps' in the creative, to showcase the national broadcaster's coverage of the event.
Daily Diary - Beer o'clock
30 April 2012, 11:14AM
Daily Diary - Beer o'clock
Integrated agency Elvis has been so depressed by the April showers that it decided to create a sunny, indoor beer garden.
British Gas revamps Planet Home strategy as Spall is dropped
by Matthew Chapman,
30 April 2012, 09:18AM
British Gas revamps Planet Home strategy as Spall is dropped
British Gas is running a television campaign that refreshes its long-running 'Planet Home' creative idea and pushes the way customers can manage their accounts online.
Unilever celebrates feet in foot deodorant campaign
by Maisie McCabe,
30 April 2012, 11:31AM
Unilever celebrates feet in foot deodorant campaign
Unilever has rolled out an ad for its new foot deodorant, Rexona Efficient (known as Sure in the UK), in a bid to tell the story of feet, the body's "unsung heroes".
ASA appoints P&G's Donnelly and Sainsbury's Bookbinder
by Arif Durrani,
30 April 2012, 08:53AM
ASA appoints P&G's Donnelly and Sainsbury's Bookbinder
The Advertising Standards Authority has appointed Roisin Donnelly and Alan Bookbinder to its ASA Council, responsible for adjudicating on complaints about ads.
Royal Caribbean appoints OMD for search and social
by Maisie McCabe,
30 April 2012, 08:55AM
Royal Caribbean appoints OMD for search and social
RCL Cruises, the owner of Royal Caribbean brand, has appointed Omnicom's OMD UK to handle its social media and search engine optimisation (SEO) business, following a competitive pitch.
Latest Work
Cancer Research UK 'plain packaging' by AMV BBDO
27 April 2012, 12:42PM
Cancer Research UK 'plain packaging' by AMV BBDO
Young people and women are identified as groups to aim tobacco packaging at, according to a new Cancer Research UK report.
Orange 'cinéday' by Publicis
27 April 2012, 09:49AM
Orange 'cinéday' by Publicis
The latest campaign for Orange in France promotes Cinéday, which takes place every Tuesday when Orange customers get a free cinema ticket for every ticket they buy. One of the spots stars Catherine Deneuve.
Old Spice 'believe in your smellf' by Wieden & Kennedy Portland
25 April 2012, 09:41AM
Old Spice 'believe in your smellf' by Wieden & Kennedy Portland
Old Spice's "believe in your smellf" campaign by Wieden & Kennedy Portland introduces Champion, the brand's newest addition to its product range.
Ribena 'Ribena Plus' by M&C Saatchi
24 April 2012, 03:49PM
Ribena 'Ribena Plus' by M&C Saatchi
M&C Saatchi has created a campaign to launch Ribena Plus.
Also in the News
Waitrose congratulates Reading on promotion to Premier League
by Matthew Chapman, 30 April 2012, 10:41AM
Olympic marketing push for football tickets
by John Reynolds, 30 April 2012, 10:03AM
Britain's Got Talent outperforms The Voice
by Maisie McCabe, 30 April 2012, 10:19AM
Facebook's Shields and Spotify's Ek among 'social media millionaires'
by Sarah Shearman, 30 April 2012, 09:23AM
Latest Blog Entries
A little experiment
Steve Henry, 29 April 2012, 3:04PM
Advertising Re-imagined
Jonathan Akwue, 28 April 2012, 10:04AM
Real World Stunts: Just a fad?
will pyne, 27 April 2012, 11:04AM
Dial 'erm' for Murdoch
Jeremy Lee, 25 April 2012, 4:04PM
Event-led marketing - what are the opportunities?
Tara Beard-Knowland, 25 April 2012, 1:04PM
WHAT DOES ED KNOW THAT WE DON'T?
Dave Trott, 24 April 2012, 8:04AM
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