Tuesday 17 April 2012

Campaign Daily Fix - Flu awareness ads, Samsung, Toyota, Behind the scenes: Reggae Reggae Sauce ad, Daily Diary, The Collective, TMW

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Latest News
Ditching flu awareness ads contributed to more deaths, paper claims
by Daniel Farey-Jones,
17 April 2012, 09:38AM
Ditching flu awareness ads contributed to more deaths, paper claims
A "laissez-faire" Government approach to flu, including the cancellation of a public awareness campaign, contributed to an increase in deaths, according to a scientific paper authored by the former chief medical officer.
BETC London wins global project for Samsung Smart TV
by Daniel Farey-Jones,
16 April 2012, 02:32PM
BETC London wins global project for Samsung Smart TV
Consumer electronics brand Samsung has awarded BETC London a brief to produce a global digital campaign for its new range of Smart TVs.
Toyota launches YouTube car configurator
by Emma Powell,
17 April 2012, 12:05PM
Toyota launches YouTube car configurator
Toyota has launched a YouTube-based car configurator, created by Saatchi & Saatchi LA, in a bid to promote its Prius C model to young US consumers who are turned off by standard drop-down, menu-heavy interfaces.
Behind the scenes: Reggae Reggae Sauce's first TV ad
by Sara Kimberley,
17 April 2012, 10:27AM
Behind the scenes: Reggae Reggae Sauce's first TV ad
Reggae Reggae Sauce has unveiled the behind-scenes-footage footage from its TV ad campaign by Aardman Animations and JWT, which launches next month and stars Levi Roots, the brand's founder.
Daily Diary - Young creative talent
17 April 2012, 12:35PM
Daily Diary - Young creative talent
If you're looking for young creative talent, then you need to look no further.
Keith Chegwin joins The Collective campaign
by Loulla-Mae Eleftheriou-Smith,
17 April 2012, 11:20AM
Keith Chegwin joins The Collective campaign
Holler, the digital agency, is featuring Keith Chegwin in its first campaign for The Collective, the gourmet probiotic yogurt brand.
TMW boosts digital offer with Buat-Ménard hire
by Loulla-Mae Eleftheriou-Smith,
17 April 2012, 11:11AM
TMW boosts digital offer with Buat-Ménard hire
TMW, the digital and direct agency, has appointed its first technical director, Guillaume Buat-Ménard, to drive the agency's digital output.
Latest Work
Birds Eye 'dedication' by AMV BBDO
16 April 2012, 09:11AM
Birds Eye 'dedication' by AMV BBDO
Birds Eye has released work by Abbott Mead Vickers BBDO building on its "polar bear" campaign.
Ken Livingstone 'mayoral campaign' by BETC London
16 April 2012, 09:33AM
Ken Livingstone 'mayoral campaign' by BETC London
BETC London's party political broadcast for Ken Livingstone made him cry in public.
Reggae Reggae Sauce 'put some music in your food' by JWT London
16 April 2012, 10:27AM
Reggae Reggae Sauce 'put some music in your food' by JWT London
Aardman has joined forces with Levi Roots to produce his first-ever above-the-line advertising campaign for Reggae Reggae Sauce.
Also in the News
Walker Media set to pick up Sony Entertainment Television
by Maisie McCabe, 17 April 2012, 11:24AM
DMGT's first-half financials to be hit by £40m exceptional costs
by John Reynolds, 17 April 2012, 11:48AM
GMG Radio closes Channel M after 12 years
by Maisie McCabe, 17 April 2012, 09:18AM
Virgin Media pulls 'Doctor Who' TV ad after BBC row
by Matthew Chapman, 17 April 2012, 08:30AM
Latest Blog Entries
WHY WE'RE CONFUSED ABOUT MEDIA
Dave Trott, 17 April 2012, 7:04AM
A stupid argument
Steve Henry, 16 April 2012, 8:04AM
Sometimes you can't see what's about to bite .....
MARTIN BOWLEY, 15 April 2012, 6:04AM
Ken Livingstone weeps salty crocodile tears at his ad agency's script
Jeremy Lee, 13 April 2012, 1:04PM
Netflix and Carrots. Bieber and Smoking.
Mark Eaves, 11 April 2012, 10:04AM
Storytelling... and re-telling
Tara Beard-Knowland, 10 April 2012, 9:04AM
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