Friday, 13 April 2012

Breaking news from Brand Republic - Google, tobacco firms, Barclays, Weetabix, Spotify

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Latest news
Google profit surges as UK revenues rise 19%
Google profit surges as UK revenues rise 19%
by Maisie McCabe
13 April 2012, 09:50AM
Google's net income for the first quarter has risen 60.7% to $2.89bn (£1.81bn), while revenues from the UK climbed 18.7% year on year to $1.15bn (£721m).
Govt wants tobacco firms 'to have no business' in UK
Govt wants tobacco firms 'to have no business' in UK
by Matthew Chapman
13 April 2012, 09:40AM
Health secretary Andrew Lansley has said the Government wants tobacco companies to have "no business" in Britain and will launch a consultation into stripping cigarette packets of all branding, according to an interview in The Times.
Barclays uses 'angry boy' viral to push Pingit app
Barclays uses 'angry boy' viral to push Pingit app
by Alex Brownsell
13 April 2012, 08:30AM
Barclays has rolled out a viral campaign to promote its Pingit app, which allows users to send and receive money using mobile phone numbers.
Weetabix launches campaign for new golden syrup variant
Weetabix launches campaign for new golden syrup variant
by Loulla-Mae Eleftheriou-Smith
13 April 2012, 09:56AM
Weetabix is launching its first ad campaign for the brand's golden syrup variant next week (16 April), under the cereal's "Fuel for big days" strapline.
Spotify picks M&C Saatchi PR for consumer brief
Spotify picks M&C Saatchi PR for consumer brief
by John Owens
12 April 2012, 07:17PM
Online music service Spotify has brought in M&C Saatchi PR for a consumer brief.
Budweiser partners with ESPN for FA Cup programmes
Budweiser partners with ESPN for FA Cup programmes
by Maisie McCabe
13 April 2012, 09:00AM
Budweiser, the beer brand, has signed a multi-platform deal with Disney-owned sports broadcaster ESPN, which will expand their partnership to include two new ad-funded programmes.
Gavin Brice appointed to key role at CBS Outdoor
Gavin Brice appointed to key role at CBS Outdoor
by Nick Batten
13 April 2012, 08:40AM
CBS Outdoor UK has appointed Gavin Brice to a top executive role that involves him overseeing the company's relationship with key stakeholders such as Westfield and Transport for London (TfL).
Campaign Viral Chart: Dramatic surprise at the top of the chart
Campaign Viral Chart: Dramatic surprise at the top of the chart
by Ben Hall
13 April 2012, 09:00AM
A hidden-camera viral advert, in which a sleepy town square turns into chaos on the push of a button, has taken the top spot in this week's chart with more than one million shares in the past seven days.
Trading places: this week's people moves
Trading places: this week's people moves
by Daniel Farey-Jones
13 April 2012, 09:25AM
Neil Francis moves on from the agency he founded while News International promotes from within to replace departed sales director Ian Dowds, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Campaign School Reports 2012: Agency league tables and analysis

The A-Z guide to Campaign's full 'School Reports' league tables and analysis for 2012, including an introduction from editor Claire Beale as well as individual reports for each agency featured and full league tables for creative, media and regional agencies.

Intelligence
Being uncomfortable with social media
Being uncomfortable with social media
by Ines Nadal and Tara Beard-Knowland
13 April 2012, 08:30AM
Half of businesses feel their social media skills are either below their industry average or very poor, write Ines Nadal and Tara Beard-Knowland, Ipsos ASI.
Can clients police press?
Can clients police press?
by Alasdair Reid
12 April 2012, 08:00AM
Are advertisers better-placed to regulate newspapers? The chairman of the select committee on media affairs' latest big idea is rooted in a somewhat imperfect understanding of the story of the decline and fall of News of the World last July, says Ala...
Opinion
Broadcasters take note - great TV needs to be sold as such
Broadcasters take note - great TV needs to be sold as such
by Katherine Levy
12 April 2012, 08:00AM
So Channel 4 has received flak for its marketing of its new series The Undateables. If you haven't seen it, the programme charts the obstacles that disabled people have in forming romantic relationships.
Marx can help you understand today's bewildering world
Marx can help you understand today's bewildering world
by Russell Davies
12 April 2012, 08:00AM
It's easy, sometimes, to feel like a bewildered old duffer. The pace of change, the plethora of resources, the sheer amount of things you're supposed to know something about.
Also in the news
Hunter and bear return for TippEx
by Daniel Farey-Jones, 12 April 2012, 02:54PM
Direct mail spend predicted to fall 1% this year
by Daniel Farey-Jones, 12 April 2012, 02:14PM
Kinder Chocolate to debut on TV
by John Reynolds, 12 April 2012, 01:04PM
Co-operative launches Diamond Jubilee party fund
by Matthew Chapman, 12 April 2012, 12:36PM
Nick Constantinou departs McCann
by Anne Cassidy, 12 April 2012, 11:45AM
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