Friday 20 April 2012

Marketing Daily - The truth about youth: Do you know Generation Z? Plus Sony, Wonderbra, Costa Coffee, and Converse

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Breaking news from Marketing
 
Breaking news from Marketing April 2012
 
Latest News
 
The truth about youth: Do you know Generation Z?
Loulla-Mae Eleftheriou-Smith,
20 April 2012
 

Brands targeting young people should avoid the 'cool' trap and focus on...

The truth about youth: Do you know Generation Z?
 
 
Sony Europe's sales and marketing roles to bear brunt of 1,000 job cuts
Matthew Chapman,
20 April 2012
 

Sony Europe's sales and marketing teams are entering consultation from today as...

Sony Europe: Berlin headquarters
 
 
'Flawsome' brands will win battle for consumers' hearts
Nicola Clark,
20 April 2012
 

Consumer expectations that companies should behave in a human way are growing....

'Flawsome' brands will win battle for consumers' hearts
 
 
IAG forced to take on bmi baby as airline takeover completes
Loulla-Mae Eleftheriou-Smith,
20 April 2012
 

International Airlines Group (IAG), the parent company of British Airways, has been...

Bmi baby: IAG forced to acquire BMI's low-cost subsidiary airline
 
 
Wonderbra to sell direct for first time with online store
Matthew Chapman,
20 April 2012
 

Wonderbra has unveiled its first ecommerce site for customers in the UK...

Wonderbra: rolls out online shopping site
 
 
Olympics and Diamond Jubilee fuel UK's rise as design nation
Anna Richardson Taylor,
20 April 2012
 

Innovative design from UK stalwarts such as Dyson, Mini and Burberry is...

Olympics and Diamond Jubilee fuel UK's rise as design nation
 
 
Costa strikes partnership with Kraft
John Reynolds,
19 April 2012
 

Costa Coffee has struck a partnership with Kraft that involves the coffee...

Costa: partnering with Kraft to launch coffee varieties in supermarkets
 
 
 
Also in the News
 
Brand Barometer: Social media performance of Converse
Gemma Charles,
20 April 2012
 
HomeServe fined £750,000 by Ofcom for silent calls
Loulla-Mae Eleftheriou-Smith,
20 April 2012
 
BHF follows Vinnie Jones with Corrie heart attack ads
Daniel Farey-Jones,
20 April 2012
 
 
 
Blogs
 
 
What matters is making it matter
Brand Learning
 

This post is provided by Sam Ellis, Talent & Capability Director at Brand Learning ,...

 
 
What charities should learn from Whitewater’s demise
Chris Barraclough
 

The news this week that Whitewater, the specialist charity agency, is going into liquidation is good news for no-one. The...

 
 
What Is Brand Britain Anyway?
Unofficial Partner
 

A coalition of environmental and human rights groups are targeting Olympic sponsors. During the...

 
 
The science behind ‘going viral’
Helen Edwards
 

It began as a spontaneous fusion of creative exuberance and commercial opportunism. The clever, branded clip, the watchable, cheaply shot...

 
 
Is Tesco making another expensive mistake?
Chris Barraclough
 

Brand Republic reports “Tesco is to overhaul its Clubcard scheme with the launch of a ‘Love loyals’ programme designed to...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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