| How the cookie crumbles for UK & EU e-tailers | | Sri Sharma | | 30 April 2012, 3:00PM |  With the deadline to comply with the EU e-Privacy directive just a month away (26 thMay), the confusion amongst marketers doesn't look to be dissipating at all. In fact, in a recent study by Econsultancy, 61% of marketers said they still don't understand the options for gaining user consent.The lack of understanding is adding to the confusion and panic around the approaching deadline. However, if brands take things back to basics, they will see that there are actually just two main approaches to consider here – a utomatic opt-out (auto opt-out) and automatic opt-in (auto opt-in).
| | | | The most influential digital and marketing blogs in the UK | | Polly Becker | | 30 April 2012, 10:00AM |  We’ve made it. The Wall is featured on this infographic here from Eloqua that lists the most influential digital blogs in the UK.
It’s called "The Blog Tree: UK Edition" and the Wall is in the root system of the tree as accorrding to Eloqua The Wall is “key in the tech/marketing/digital space”.
| | | | | | | The future of digital measurement and personalisation | | Gary Angel | | 30 April 2012, 8:22AM |  Digital measurement and analytics at the enterprise level is maturing rapidly. In the past year, the industry has seen the evolution and adoption of Tag Management Systems, web analytics solutions delivering increased segmentation and reporting, and perhaps most significant, the widespread use of advanced warehousing platforms to integrate and analyse digital data.
| | | | Leveson Inquiry: Social media saints and sinners | | Arif Durrani | | 27 April 2012, 5:26PM |  Just when you thought the ongoing Leveson inquiry had been examined and dissected in every possible way, along comes Meltwater Group with an infographic capturing the online reaction to each key witness this week. By using their social media intelligence and marketing platform, Meltwater Buzz, they have tracked the negative and positive senitment towards Evgeny Lebedev, Jeremy Hunt, James Murdoch and Rupert Murdoch during their Leveson appearances this week.
| | | | | | | Pinterest-understanding the post-hype interest | | Hari Shankar | | 27 April 2012, 9:58AM |  Listening to CEO and co-founder Ben Silbermann describe how he abandoned plans to become a medical practitioner to found Pinterest, it is easy to forget that every novel, differentiated idea that takes the limelight also comes with a risk?overhype.
| | | | 4G - a game-changer for mobile advertising? | | Adam Fairbrother | | 27 April 2012, 8:34AM |  There's little doubt that mobile advertising is set to continue its exponential growth over the next two or three years... But what (if any) effect will 4G make to mobile advertisers when it finally arrives in the UK in late 2013?
| | | | When social media turns bad: dealing with negative comments | | David Benady | | 27 April 2012, 7:59AM |  The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?
The proliferation of social media has offered marketers an unprecedented opportunity to become part of ‘the conversation’ and amplify their media investment.
| | | | Nicki Minaj's Twitter tantrum loses her millions of followers | | Charlotte Henry | | 26 April 2012, 1:09PM | 
Pop superstar Nick Minaj has rejoined Twitter, just one week after storming away from the service and her eleven million followers. She was previously one of the most followed people on the social network, and regularly engaged with her fans individually.
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