| Latest news | |  | | | | | Pepsi is launching its first global marketing campaign, with a strategy to align itself closely with the entertainment industry, under the strapline 'Live for now'. | | |  | | | | | Ocado commercial director Jason Gissing has warned the disruption caused by the London Olympics and Diamond Jubilee will 'bugger up' the online retailer's business. | | |  | | | | | Sir Martin Sorrell, chief executive of WPP, was paid £12.3m during 2011, an increase of 48% year on year after his basic pay rocketed 30% and a long-term incentive scheme paid out £5.6m. | | |  | | | | | Premier Foods-owned brand Batchelors is gearing up for a major marketing offensive for its new Deli Box range, which will take on male-focused brands such as Pot Noodle with advertising aimed at women. | | |  | | | | | Unilever chief executive Paul Polman has given a withering assessment of the state of the marketing industry, arguing that marketers have fallen behind consumers. | | |  | | | | | LG is switching the focus of its home entertainment division away from families towards an early adopter audience to reflect a change in the design of its 3D televisions. | | |  | | | | | Virgin Holidays has called a review for its advertising account, currently handled by Elvis, which has worked on the brief for five years. | | |  | | | | | Boutique hotel brand Mr & Mrs Smith is expanding its footprint with family, business and group travel sub-brands. | | |  | | | | | Unilever has struck a deal with Vevo, the online music video service, which makes Lynx the first brand to become the exclusive sponsor of the 'Vevo Summer Six' festival tour. | | |  | | | | | ABC Interaction 2012: Media agencies are equipped to advise and navigate media owners through an evolving digital landscape says Alex Altman, chief executive, Initiative, who added that media owners should be braced for some failure. | | |  | | | | | RadioWorks, the radio advertising specialist, has hired Dominic Barker as business development manager, after his position at online music service We7 was scrapped as part of a wider restructure. | | |  | | | | | Chien-Wen Tong, regional director of mobile marketing and digital projects at MEC Global, believes mobile apps present a great opportunity for innovative advertisers. | | | | | Opinion | |  | | | | | Marketers have enjoyed a long and fruitful love affair with music festivals but if you're looking for stand-out there are other opportunities to consider, writes Rory Sloan, RPM. | | |  | | | | | The beautiful story of Caine's Arcade shines a light on the shifting currents of the post-digital world. | | | | | Intelligence | |  | | | | | A proposal to make plain packaging mandatory is a new worry for drinks brands. | | |  | | | | | The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react? | | | | | | | Latest jobs | | | | | |  | | |
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