Tuesday, 1 May 2012

Marketing Daily - Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers; plus Pepsi, Ocado, Batchelors and LG

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Breaking news from Marketing
 
Breaking news from Marketing May 2012
 
Latest News
 
Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers
Rachel Barnes,
01 May 2012
 

Unilever chief executive Paul Polman has given a withering assessment of the...

Unilever: chief executive Paul Polman calling for marketing 'foresight'
 
 
Pepsi unveils 'Live for now' first global campaign
Loulla-Mae Eleftheriou-Smith,
01 May 2012
 

Pepsi is launching its first global marketing campaign, with a strategy to...

Pepsi: aiming to align with entertainment industry
 
 
Ocado director warns Olympics will 'bugger up' summer business
Matthew Chapman,
01 May 2012
 

Ocado commercial director Jason Gissing has warned the disruption caused by the...

Ocado: Olympics will 'bugger up' business
 
 
Batchelors targets women with 'female Pot Noodle'
John Reynolds,
01 May 2012
 

Premier Foods-owned brand Batchelors is gearing up for a major marketing offensive...

Batchelors: targeting Deli Box range at female consumers
 
 
Mr & Mrs Smith adds hotel sub-brands
Nicola Clark,
01 May 2012
 

Boutique hotel brand Mr & Mrs Smith is expanding its footprint with...

Mr & Mrs Smith: adding sub-brands
 
 
LG seeks 3D TV boost with strategy shift
Matthew Chapman,
01 May 2012
 

LG is switching the focus of its home entertainment division away from...

LG: shifting away from family focus
 
 
Microsoft targets ebook market with £185m Barnes & Noble investment
Sarah Shearman,
01 May 2012
 

Microsoft has stepped up its rivalry with Apple and Amazon with a...

Barnes & Noble: nook e-reader
 
 
Promotion: Forrester's Interactive Marketing and eBusiness & Channel Strategy Summits 2012
These Events will empower you to address the challenges in engaging customers across their fast-growing range of digital access points and implementing agile commerce to drive competitive advantage.
 
Also in the News
 
River wins brief to publish Co-op event magazine
Nick Batten,
01 May 2012
 
Unilever sponsors Vevo summer festival programme
Sarah Shearman,
01 May 2012
 
McDonald's prepares Great Tastes of America menu
Sara Kimberley,
01 May 2012
 
 
 
Blogs
 
 
Survival of the fittest
Heather Westgate, TDA
 

Some of the world's brightest and most influential marketers gathered at the Festival of Media...

 
 
Kellogg’s should be next shirt sponsor of Man Utd
John Reynolds
 

Ask the average Manchester United fan what he thinks about AON, and he'll probably say:...

 
 
The four economic reasons to rebrand your business
Sookie Shuen
 

How much can your company benefit from a timely rebranding and revitalization? When considering this...

 
 
Barclays Should Forget CSR And Pay More Tax
Unofficial Partner
 

Character is what you do when you think nobody is watching. When Barclays...

 
 
ex-Gallifreyan Time Lords do not endorse TiVo
Mark Pearson, TDA
 

I was reading John Hegarty's book the other week and among the many interesting things...

 
 
 
 
 
 
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