| Brands are missing tremendous opportunities with Facebook ads | | Peter Goodman | | 08 May 2012, 1:49PM |  Facebook's share of internet advertising has rocketed, putting it on track for a staggering 60% revenue surge to £288m this year alone (source). While this is all well and good, the 2012 Facebook Ads Report from Social Fresh, in partnership with Buddy Media, suggests that marketers are still missing a number of huge opportunities which could significantly enhance their paid strategy on Facebook.
| | | | | | | | | | Facebook acquires mobile startup Glancee | | @gordonmacmillan | | 08 May 2012, 8:02AM |  Hot on the heels of acquiring mobile photo sharing app Instagram Facebook has bought another mobile app as it acquires startup Glancee underscoring the importance of mobile to its growth strategy.
| | | | Social media platforms for effective B2B marketing: the strengths and weaknesses of the big players | | Khusboo Aulakh | | 04 May 2012, 10:30AM |  The increase in internet penetration and customer savviness has developed a strong case for social media marketing. Businesses that earlier spent a large percentage of their marketing budget in television or print advertising started taking notice of the immense potential that social networks had. While it is true that retail and B2C businesses were some of the earliest adopters of social media marketing, B2B companies have also recently started experimenting with social media.
| | | | The way we were: The Morning Paper [Print is dead] | | @gordonmacmillan | | 04 May 2012, 8:00AM |  A fascinating glimpse here at Fleet Street and how it produced newspapers during the Second World War. This film looks at how The Times was produced doing the blitz.
Britons, we are told right at the start, are inveterate newspaper readers as we dip into a world of plush looking smoky offices where the heart of the newspaper is the “intelligence department”.
| | | | Major flaws in Conservative, Labour and Lib Dems digital campaigns | | @gordonmacmillan | | 03 May 2012, 2:33PM |  A report out today, timed to coincide with the local and London Mayoral elections, has found major flaws in the digital campaigns of the man parties. All three appear to have fallen back from the kind of work and activity that was evident in the 2010 General election.
| | | | | | | How to get the most from your sharing widget? | | Rupert Staines | | 03 May 2012, 10:52AM |  It's rare to visit any website today and not be met with an array of social widgets, whether it's a button linking to a Facebook or Twitter page or something which enables site visitors to comment, like, share and bookmark across a wide variety of social media platforms. Social widgets typically allow users to share directly from publishers. While this increases their distribution of content and helps generate web-traffic, the benefits are often one-sided.
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