Tuesday, 29 May 2012

Marketing Daily - Kellogg boss departs as food giant kicks off global rebrand; plus Social Brands 100, Burberry, Ben & Jerry's, and One Direction

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Breaking news from Marketing
 
Breaking news from Marketing May 2012
 
Latest News
 
Kellogg boss departs as food giant kicks off global rebrand
Sarah Shearman,
29 May 2012
 

Kellogg has parted company with its European president Stephen Twaddell as it...

Kellogg: European president Stephen Twaddell departs
 
 
Innocent tops the Social Brands 100
Gordon MacMillan,
29 May 2012
 

Innocent has been named the most 'social' brand in the latest Social...

Innocent: 'most social brand'
 
 
Burberry boosts digital approach with interactive campaign
Nicola Clark,
29 May 2012
 

Burberry is to embrace '"fast fashion" by allowing consumers to buy items...

Burberry: ad campaign stars actress Gabriella Wilde and musician Roo Paines
 
 
Ben & Jerry's urges brands to follow 'values-led' approach
Nicola Clark,
29 May 2012
 

Ben & Jerry's co-founder Jerry Greenfield has criticised brand owners for focusing...

Ben & Jerry's: co-founder Jerry Greenfield on brand ethics
 
 
Lottery promotes 'genuine' Olympic contribution through ad push
Matthew Chapman,
29 May 2012
 

The National Lottery is repositioning itself as a "genuine supporter" of London...

National Lottery: campaign to highlight Olympic support
 
 
Tetley campaign 'evolution' sees Tea Folk role reduced
John Reynolds,
29 May 2012
 

Tetley's 'Tea Folk' ad characters are set to take a back seat...

Tetley: revived Tea Folk in 2010
 
 
LG Mobile launches One Direction competition on Twitter
Matthew Chapman,
29 May 2012
 

LG Mobile is pushing its L-Series smartphones with a One Direction ticket...

LG Mobile: runs One Direction competition on Twitter
 
 
British Gas readies 'free swim' Olympic campaign
Matthew Chapman,
29 May 2012
 

British Gas has signed up Rebecca Adlington and Keri-Anne Payne, Team GB...

British Gas: unveils 'free swim' campaign
 
 
Facebook and Twitter target UK SMEs with adspend giveaways
Sarah Shearman,
29 May 2012
 

Facebook and Twitter are going head to head in their attempts to...

Facebook: goes head to head with Twitter to attract businesses
 
 
Promotion: Forrester's Interactive Marketing and eBusiness & Channel Strategy Summits 2012
These Events will empower you to address the challenges in engaging customers across their fast-growing range of digital access points and implementing agile commerce to drive competitive advantage.
 
Also in the News
 
EBay Fashion sponsors Marie Claire app
Nick Batten,
29 May 2012
 
Tess Alps to become Thinkbox executive chair
Maisie McCabe,
29 May 2012
 
Omega launches 'Start me up' Olympic ad
John Reynolds,
29 May 2012
 
 
 
Blogs
 
 
Andy Murray should turn up to SW19 in gingham
John Reynolds
 

Tennis is turning into the new catwalk. Roger Federer with his preppy cardigans; Rafael...

 
 
Shouting loud in a hoarse category
Jonathan Weeks
 

Throat lozenges have been traditional for far too long, and Japanese brand E-ma has the...

 
 
Making Connections to Create Value
Brand Learning
 

This post is provided by Martin Borrett, Group Client Director at Brand Learning , global...

 
 
Agile government and bad coffee
Gemma Charles
 

Monday's Agile Government Communications Conference, held to let agencies know how they can contribute to...

 
 
Helen Edwards: Why borderline decisions can make or break a brand
Helen Edwards
 

Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had claimed...

 
 
 
 
 
 
Whitepapers
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
Social Media: The Marketers Checklist To Drive Online Sales (Expert Reports)
 
Social media has changed the world as we know it by connecting people, i...
 
 
Going Global In A Social World (Expert Reports)
 
Social networking is indisputably a global phenomenon. A recent Forreste...
 
 
Turn Buying Signals Into Buying Actions Through Direct Response Advertising (Expert Reports)
 
Do you truly understand the unique interests of your customers? Performa...
 
 
Social Media Mastery: Making Technology Work for You (Webcast)
 
Sometimes you may feel bombarded by all the demands that email, social n...
 
 
 
 
Jobs of the Week

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