Marketing Daily - Unilever looks to re-invent "soap opera" advertising for digital age with News Corp and Viacom deal; plus Barclaycard, Cadbury, Apple, and William Hill

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing May 2012   Latest News   Unilever partners with News Corp and Viacom for digital content Loulla-Mae Eleftheriou-Smith, 28 May 2012   Unilever's marketing chief Keith Weed has said the company is going back...     BA harnesses Facebook to help Brits home for Olympics Daniel Farey-Jones, 28 May 2012   British Airways is to tap into national pride with a Facebook promotion...     Barclaycard returns to TV for PayTag campaign Alex Brownsell, 28 May 2012   Barclaycard is rolling out its first TV ad campaign in over a...     Cadbury takes another pop at popcorn market John Reynolds, 28 May 2012   Kraft-owned Cadbury is making a second attempt to crack the popcorn market...     Apple welcomes former Dixon boss with £36m 'golden hello' Nick Batten, 28 May 2012   Apple has awarded a $56m (£36m) "golden hello" to John Browett, the...     William Hill offers free £5 bets on kids' England call-ups Matthew Chapman, 28 May 2012   Bookmaker William Hill is running a 'Back Your Pride and Joy' campaign...     Promotion: Forrester's Interactive Marketing and eBusiness & Channel Strategy Summits 2012 These Events will empower you to address the challenges in engaging customers across their fast-growing range of digital access points and implementing agile commerce to drive competitive advantage.   Also in the News   M&M characters test out 'British' costumes in Jubilee ad Sarah Shearman, 28 May 2012   National Trust launches augmented reality Wallace and Gromit press ads Matthew Chapman, 28 May 2012   Plusnet airs light-hearted manifesto ad Sarah Shearman, 28 May 2012   Yahoo pulls plug on Livestand after seven months Sarah Shearman, 28 May 2012       Blogs     Shouting loud in a hoarse category Jonathan Weeks   Throat lozenges have been traditional for far too long, and Japanese brand E-ma has the...     Making Connections to Create Value Brand Learning   This post is provided by Martin Borrett, Group Client Director at Brand Learning , global...     Agile government and bad coffee Gemma Charles   Monday's Agile Government Communications Conference, held to let agencies know how they can contribute to...     Helen Edwards: Why borderline decisions can make or break a brand Helen Edwards   Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had claimed...     Is there more to Samsung than Chelsea realise? Unofficial Partner   Samsung and Chelsea have had a good week. But what now? After the penalty shootout...             Whitepapers     Going Global In A Social World (Expert Reports)   Social networking is indisputably a global phenomenon. A recent Forreste...     Turn Buying Signals Into Buying Actions Through Direct Response Advertising (Expert Reports)   Do you truly understand the unique interests of your customers? Performa...     Crowdsourced Video: Open The Window To Crowdsourced Creative Video Content And Generate Greater Consumer Engagement (Expert Reports)   Producing compelling video content is key - but how do you make yours st...     Social Media Mastery: Making Technology Work for You (Webcast)   Sometimes you may feel bombarded by all the demands that email, social n...     Online Advertising in 2012: A Waste Of Time Or Improving Your Bottom Line? (Webcast)   With the explosion of online advertising, many brands have taken a scatt...         Marketing Manager EMEA- International Television Distribution, Warner Bros Competitive, London Acquisition Marketing Manager, Major Players £40000 - £50000 per annum, City of London FMCG Insight Manager, Jarlett de Grouchy £24000 - £38000 per annum + 10% bonus + £4250 car allowance, City of London Media Buyer/Planner, TMS Group Up to £25,000 (depending on experience), Dartford, Kent Retail & POS Marketing Manager, TUI Travel Plc £Competitive, Luton, Bedfordshire Business Director, Dynamic New Alliances £80K, London Senior Account Executive, Michael Page Agency £25000 to £30000 per annum, West End Digital Marketing Project Manager, Adam Recruitment £30000 - £40000 per annum, North West England Digital Traffic Manager, Michael Page Agency £35000 to £40000 per annum, Leeds Online & Digital Marketing Positions, Michael Page Agency £17.5 per hour, St.Albans     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ►  July (132) ►  June (128) ▼  May (143) The Wall > Facebook is not the new Google. 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