Friday, 18 May 2012

Digital AM - Wickes, The Economist, Zeebox, Facebook, IAB, HP, BBH

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Wickes rolls out first social media campaign
Wickes rolls out first social media campaign
by Sarah Shearman
18 May 2012, 10:36AM
Wickes, the DIY retailer, has made its first foray into social media with the launch of a Facebook app, which allows fans to create a sharable digital portfolio of their DIY projects.
The Economist develops ad network Ideas People
The Economist develops ad network Ideas People
by Daniel Farey-Jones
18 May 2012, 10:15AM
The Economist Group is building on its advertising network, Ideas People, to group together more than 60 websites trusted by The Economist readers, but which do not use cookies to target specific users.
Media360: Zeebox is social media app to watch says MEC's Fletcher
Media360: Zeebox is social media app to watch says MEC's Fletcher
by John Reynolds
17 May 2012, 03:00PM
Zeebox, the app that combines real-time viewing with social networking, is one of the key emerging media technologies and will be a "big" hit in the media market, while data will play an increasingly important role in media executives' lives.
Facebook valued at $104bn
Facebook valued at $104bn
by Sarah Shearman
18 May 2012, 09:08AM
Facebook has priced its shares at $38 (£24) as it begins its stock market flotation, valuing the social network at $104bn (£65.8bn), making it one of the most valuable share sales in US history.
Mobile to be 'biggest branding product on the planet', says IAB chairman
Mobile to be 'biggest branding product on the planet', says IAB chairman
by Sarah Shearman
18 May 2012, 09:09AM
Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a "dangerous road", warned Richard Eyre, chairman of the Internet Advertising Bureau UK.
Claire Beale: Facebook ad sceptics put new spin on the IPO
Claire Beale: Facebook ad sceptics put new spin on the IPO
by Claire Beale
17 May 2012, 08:00AM
General Motors has admitted that it is putting a brake on its Facebook adspend.
HP prepares to cut up to 30,000 jobs
HP prepares to cut up to 30,000 jobs
by Matthew Chapman
18 May 2012, 08:58AM
Hewlett-Packard (HP) is considering cutting up to 30,000 jobs, representing roughly 10% of its workforce, in order to turn around its ailing business, according to reports.
Tenser and Matthews broaden BBH's digital production offering
Tenser and Matthews broaden BBH's digital production offering
by Nick Batten
18 May 2012, 12:01PM
Bartle Bogle Hegarty has bolstered its digital production department with the appointments of Josh Tenser as head of digital production and Alex Matthews as head of creative technology.
Also in the news
Sheraton Hotels brand chief discusses serving the 'social traveller'
by Loulla-Mae Eleftheriou-Smith, 18 May 2012, 08:30AM
Think BR: Promoting the UK as a global hub of creativity
by Stephen Maher, 18 May 2012, 08:00AM
'Silver socialisers' embracing social media to engage with brands
by Hannah Crown, 17 May 2012, 06:20PM
From the blogs
Facebook IPO: A million dollars isn't cool. You know what's cool? 19 billion dollars
Charlotte Henry
18 May 2012, 10:00AM
A real corker
Greg Taylor
18 May 2012, 9:36AM
Journalists tweeting less with 25% drop says latest NewsTweet Index, Sky News big faller after Twitter policy change
@gordonmacmillan
18 May 2012, 7:38AM
I wouldn't invest in Facebook. Would you?
Mark Rock
18 May 2012, 7:30AM
Carlsberg v's Heineken in battle of the entertainment venues
Chris J Reed
18 May 2012, 4:55AM
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