Thursday, 10 May 2012

Digital AM - Facebook app store, ITV Shazam ad, Ford, AOP shortlist, Mediabrands, Isobar

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Digital AM
Latest news
Facebook looks to boost payments revenue through new app store
Facebook looks to boost payments revenue through new app store
by Sarah Shearman
10 May 2012, 11:00AM
Facebook is launching its first app store in a bid to create additional revenue streams through payments, as it admits that migration of its users to mobile may negatively affect revenues.
ITV signs up Pepsi for Shazam-enabled ad in BGT final
ITV signs up Pepsi for Shazam-enabled ad in BGT final
by Matthew Chapman
10 May 2012, 11:44AM
ITV will broadcast its first Shazam-enabled ads during the 'Britain's Got Talent' final this Saturday (12 May), with a Pepsi Max spot that will run a competition for festival tickets.
Ford launches pan-European 'social influencer' campaign
Ford launches pan-European 'social influencer' campaign
by Sarah Shearman
10 May 2012, 10:19AM
Ford is targeting "social influencers" in the automotive sector with a "perks" scheme, as it looks to drum up awareness around the launch of its new B-Max people carrier vehicle.
Guardian News & Media racks up nominations for AOP's 2012 Awards
Guardian News & Media racks up nominations for AOP's 2012 Awards
by Sarah Shearman
10 May 2012, 09:10AM
Guardian News & Media has secured 17 nominations for this year's annual Association of Online Publishers awards, followed by IPC Media which has 14 nominations.
Half of UK internet users say online ads worth it for free content
Half of UK internet users say online ads worth it for free content
by Sarah Shearman
10 May 2012, 11:30AM
Half of UK internet users are happy to see online advertising because it supports online services and content at little to no cost, with only one in 10 are willing to pay for ad-free content, according to a new report from the IAB and ValueClick.
Mediabrands promotes Harris to key digital role
Mediabrands promotes Harris to key digital role
by Mark Banham
10 May 2012, 11:20AM
IPG Mediabrands has appointed James Harris to the newly created role of managing director of digital across its EMEA/G14 region.
PPA Conference: Tim Brooks on The Times 'paywall failure' and Mail's 'world success'
PPA Conference: Tim Brooks on The Times 'paywall failure' and Mail's 'world success'
by Arif Durrani
09 May 2012, 05:20PM
News International's experiment with a non-penetrable paywall around websites for The Times and Sunday Times has been a failure, while the rise of Mail Online has been the "world success story", according to former Guardian leader, Tim Brooks.
McDonald to head planning at Isobar
McDonald to head planning at Isobar
by Sara Kimberley
10 May 2012, 10:35AM
Isobar UK has appointed Patricia McDonald, the head of digital strategy at CHI & Partners, as its executive planning director.
Trinity Leeds kicks off online hype ahead of 2013 opening
Trinity Leeds kicks off online hype ahead of 2013 opening
by Matthew Chapman
10 May 2012, 08:44AM
Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m Trinity Leeds retail complex, which is billing itself as the only major retail and leisure development to open in 2013.
Also in the news
Nike marketing boss attacks 'old' approach to social-media
by Nicola Clark, 09 May 2012, 08:30AM
Olympic hurdler stars in online rail safety campaign
by Sarah Shearman, 09 May 2012, 09:25AM
PPA Conference: Tablets are a 'means for survival', says Future chief
by Sarah Johnson, 09 May 2012, 03:50PM
PPA Conference: Digital takes up 80% of our time, says Hearst's Dolphin
by Daniel Farey-Jones, 09 May 2012, 03:53PM
PPA Conference: Digital piracy is 'knocking firmly on the door of publishers'
by John Reynolds, 09 May 2012, 11:10AM
From the blogs
After the Falklands, how will WPP police its agencies?
Chris Barraclough
10 May 2012, 11:00AM
Twitter infographic: Don't be a twit - tweet your customers
Polly Becker
10 May 2012, 11:00AM
John Lewis Broadband - An exciting venture or an innovation failure?
Louise Kennedy
10 May 2012, 10:20AM
Consumed by context
TESS ALPS
10 May 2012, 10:14AM
Facebook to launch its own App Store and charge for downloads
@gordonmacmillan
10 May 2012, 9:52AM
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