Tuesday 15 May 2012

Marketing Daily - Marketing's annual Power 100 rankings revealed; plus McDonald's, Twitter, O2, Kraft and Groupon

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Breaking news from Marketing
 
Breaking news from Marketing May 2012
 
Latest News
 
Power 100: The UK's top marketers
Nicola Clark,
15 May 2012
 

Marketing unveils the definitive guide to the UK's most powerful marketers.

Marc Mathieu: topped Power 100 ranking
 
 
McDonald's launches content portal in latest phase of UK 'McMakeover'
John Reynolds,
15 May 2012
 

McDonald's is replacing its consumer dialogue website with a new portal, WhatMakesMcDonalds.co.uk,...

McDonald's: new consumer content portal
 
 
Twitter boss: UK brands 'driving ad innovation'
Sarah Shearman,
15 May 2012
 

UK brands are 'leading the charge' in the way they use Twitter's...

Tony Wang: Twitter UK general manager
 
 
Q&A: Tony Wang, general manager Twitter UK
Sarah Shearman,
15 May 2012
 

Tony Wang, who came to the UK a year ago to set...

Tony Wang: engagement is about more than just the click
 
 
O2 Priority Moments crowdsourcing favours Nando's
Nick Batten,
15 May 2012
 

O2 has invited customers to put forwards brands it should add to...

O2Priority Moments: customers asked to suggest brands for O2 offers
 
 
VisitEngland defends £5m campaign after industry attack
Loulla-Mae Eleftheriou-Smith,
15 May 2012
 

VisitEngland chief James Beresford has hit back at industry criticism of the...

VisitEngland: defending £5m campaign
 
 
Kerry Foods marketing chief Chapman joins Kraft
Loulla-Mae Eleftheriou-Smith,
15 May 2012
 

Former Kerry Foods chief marketing officer Phil Chapman has left the company...

Phil Chapman: joining Kraft (pic: Drew Gibson)
 
 
Groupon nearly in the black as it cuts losses by 96%
Sarah Shearman,
15 May 2012
 

Groupon, the daily deals service, has narrowed its net losses by 96%...

Groupon: improved financial performance
 
 
Promotion: Forrester's Interactive Marketing and eBusiness & Channel Strategy Summits 2012
These Events will empower you to address the challenges in engaging customers across their fast-growing range of digital access points and implementing agile commerce to drive competitive advantage.
 
Also in the News
 
Brooks charged with perverting the course of justice
John Reynolds,
15 May 2012
 
E.ON targets British Gas with price freeze pledge
Matthew Chapman,
15 May 2012
 
Ikea turns to Pinterest for first Indian-inspired range
Matthew Chapman,
15 May 2012
 
 
 
Blogs
 
 
Power 100 in the digital age
Nicola Clark
 

Power remains the most elusive of traits; but this year's Power 100 is based...

 
 
Brain surgery on Twitter? It’s hardly rocket science.
Mark Tomkins, TDA
 

Where's your head at? Over 14million people's smart phone screens if you're a 21 year...

 
 
If it’s OK by Gary Neville, it’s OK by me
John Reynolds
 

So the Football League is in talks with Capital One about the US financial giant...

 
 
After the Falklands, how will WPP police its agencies?
Chris Barraclough
 

Y&R Buenos Aires has “gone rogue” and produced a piece of propaganda on behalf of the Argentine Government featuring a...

 
 
What’s going on at WH Smith?
Richard Fullerton
 

I had cause to visit my local WH Smith in Wood Green, North London, on...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Web Analytics Executive, Tesco - Clubcard £Competitive + Benefits, Three Bridges, Crawley

Commercial Manager, Tesco - Clubcard £Competitive + Benefits, Three Bridges

Retail & POS Marketing Manager, TUI Travel Plc £Competitive, Luton, Bedfordshire

Product Manager, Trader Media Group On Application, Wimbledon

Product Executive, Trader Media Group £32,000, Wimbledon (South London)

Account Manager, Connect Advertising c.£30,000 + bonus, West Midlands

Marketing Subscription Coordinator, Harmonia Competitive (€), Dublin, Ireland

Senior Front End Developer, Major Players £50000 - £55000 per annum, London

Sen Corporate fundraising acct. manager international charity, Flow Caritas £35000 - £41000 per annum + pension, London

Digital Project Manager, Direct Recruitment £22 - 26k, East London

Search More Jobs
 
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