Global Bulletin from Brand Republic - Unilever, Tata Global Beverages, Jaguar, Google, Novak Djokovic

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Mindshare retains Unilever media buying in the US by Daniel Farey-Jones 25 May 2012, 09:50AM Mindshare is believed to have retained the US portion of Unilever's £3bn global media-buying business as part of an ongoing market-by-market review. Adrian Mooney to head up EMEA marketing team at Tata Global Beverages by Gemma Charles 24 May 2012, 09:56AM Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian Mooney as part of a restructure of its Europe, Middle East and Africa (EMEA) marketing operations. Jaguar steps up social media strategy to boost innovation by Sarah Shearman 24 May 2012, 01:00PM Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels. Google's Schmidt says he 'disagrees' with EU competition concerns by Sarah Shearman 24 May 2012, 11:35AM Google's chairman Eric Schmidt has said the company "disagrees in general" with complaints presented by the European Commission this week, concerning what it sees as the search giant's anti-competitive business practices. Novak Djokovic to wear Uniqlo at French Open by John Reynolds 24 May 2012, 11:08AM Uniqlo has appointed the world's number one tennis player Novak Djokovic as its global brand ambassador, who will wear its sports range of clothes at tournaments. Guinness seeks agency for direct and digital business by Sara Kimberley 24 May 2012, 10:50AM Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe. Also in the news Zurich calls £100m global ad review by Anne Cassidy, 24 May 2012, 08:00AM NBA gets serious about cracking UK by John Reynolds, 25 May 2012, 11:00AM HP to cut 27,000 jobs in next two years by Matthew Chapman, 24 May 2012, 09:03AM Samsung 'Beckham plays Beethoven' by Cheil USA by , 24 May 2012, 09:50AM Beiersdorf kicks off £110m pan-Euro media review by Nick Batten, 24 May 2012, 08:00AM Expedia hires Fleishman-Hillard after European consolidation review by Sara Luker, 24 May 2012, 07:34AM From Singapore - Chris Reed on partnership marketing Linkin Park and Lotus F1 power innovative app brand partnership 25 May 2012, 9:12AM "Game of Thrones" are King of TV marketing 24 May 2012, 6:58AM The BR News Blog US court battle breaks out as TV networks sue over ad skipping technology 25 May 2012, 11:44AM The New York Times reports on the court case involving the largest satellite broadcaster in the US, the Dish Network, and three TV networks over ad skipping technology that could cost commercial broadcasters millions of dollars in lost revenues. Read more » Argentina told to mind its own business in new Falklands spoof 24 May 2012, 10:13AM The recent showdown between Argentina and the UK over WPP’s Olympic ad that saw Fernando Zylberberg, a member of the Argentine Olympic hockey team , training in the Falklands Islands, has received a spoof response. Read more » Global Voices - posts from around the world Armando Testa supports start-ups with ideas competition 25 May 2012, 10:21AM How to get street cred with street art 24 May 2012, 12:36AM Football madness taps into TV and social media in Latin America 18 May 2012, 1:24PM Latest jobs Marketing Database Manager Recruiter Stopgap Salary £160 - £200 per day Location Croydon Senior Account Manager, Digital Marketing & Advertising Agency Recruiter Major Players Salary £35000 - £38000 per annum + Excellent Benefits Location City of London Public Relations Manager - Europe Recruiter Stopgap Salary £50000 per annum Location South East England Digital Marketing Specialist Recruiter Badenoch & Clark Salary £35000 - £40000 per annum + benefits Location City of London SENIOR MARKETING OFFICER - Birmingham Museum Group Recruiter CHM Salary Circa £22,000 pa Location Birmingham Senior Account Manager -Design and Branding Agency Recruiter Ad Lib Salary up to £30k Location Bristol BR Insight Going Global In A Social World (Expert Reports) Social networking is indisputably a global phenomenon. A recent Forreste... Turn Buying Signals Into Buying Actions Through Direct Response Advertising (Expert Reports) Do you truly understand the unique interests of your customers? Performa... Crowdsourced Video: Open The Window To Crowdsourced Creative Video Content And Generate Greater Consumer Engagement (Expert Reports) Producing compelling video content is key - but how do you make yours st... Social Media Mastery: Making Technology Work for You (Webcast) Sometimes you may feel bombarded by all the demands that email, social n... Online Advertising in 2012: A Waste Of Time Or Improving Your Bottom Line? (Webcast) With the explosion of online advertising, many brands have taken a scatt... Cutting Edge Search: Innovations To Drive Mobile Sales (Webcast) Social media, local search and mobile search are colliding as people gra... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders