Friday 18 May 2012

Breaking news from Brand Republic - Facebook, IAB, HP, The Economist, Global Radio, Media360, Sheraton, Vectone, Rajar

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Latest news
Facebook valued at $104bn
Facebook valued at $104bn
by Sarah Shearman
18 May 2012, 09:08AM
Facebook has priced its shares at $38 (£24) as it begins its stock market flotation, valuing the social network at $104bn (£65.8m), making it one of the most valuable share sales in US history.
Mobile to be 'biggest branding product on the planet', says IAB chairman
Mobile to be 'biggest branding product on the planet', says IAB chairman
by Sarah Shearman
18 May 2012, 09:09AM
Mobile is set to be the "biggest branding product on the planet" but advertising on the platform can prove a "dangerous road", according to Richard Eyre, chairman of the Internet Advertising Bureau UK.
HP prepares to cut up to 30,000 jobs
HP prepares to cut up to 30,000 jobs
by Matthew Chapman
18 May 2012, 08:58AM
Hewlett-Packard (HP) is considering cutting up to 30,000 jobs, representing roughly 10% of its workforce, in order to turn around its ailing business, according to reports.
The Economist develops ad network Ideas People
The Economist develops ad network Ideas People
by Daniel Farey-Jones
18 May 2012, 10:15AM
The Economist Group is building on its advertising network, Ideas People, to group together more than 60 websites trusted by The Economist readers, but which do not use cookies to target specific users.
Media360: Global Radio profits to rise
Media360: Global Radio profits to rise "significantly" says Miron
by Maisie McCabe
18 May 2012, 09:27AM
Global Radio's profits will be up "significantly" when it reports its financial results later this year, according to Global Group's chief executive Stephen Miron, who gave the Media360 Conference a whistle-stop tour of the company's journey since 20...
Out and About: Media360 part two
Out and About: Media360 part two
by Jeremy King
18 May 2012, 10:15AM
This week Out and About is at the T5 Hilton hotel for Media360, which has seen a host of clients, media owners and media agencies provide insights into some of the best work in the industry.
Phone company Vectone seeks help to target UK black and ethnic market
Phone company Vectone seeks help to target UK black and ethnic market
by Sara Luker
18 May 2012, 09:50AM
Low-cost phone company Vectone is searching for agency help to raise awareness in the black and ethnic UK market.
Think BR: Promoting the UK as a global hub of creativity
Think BR: Promoting the UK as a global hub of creativity
by Stephen Maher
18 May 2012, 08:00AM
The UK is in a prime position to promote itself to China and the rest of the world as a leading creative force, writes Stephen Maher, CEO, MBA
Sheraton Hotels brand chief discusses serving the 'social traveller'
Sheraton Hotels brand chief discusses serving the 'social traveller'
by Loulla-Mae Eleftheriou-Smith
18 May 2012, 08:30AM
Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to Marketing about Sheraton's $6bn renovation process, differentiating the brand, and the hotel's development across emerging markets.
RAJAR Q1 2012: Views from the radio advertising buyers
RAJAR Q1 2012: Views from the radio advertising buyers
by Maisie McCabe
17 May 2012, 01:00PM
What do today's Rajar results mean for radio stations and advertisers? Four radio buyers give their view on why today's figures are good for most commercial radio groups but raise some questions about digital switchover and the Capital network.
David Cameron attempts to appear 'honest and tough' on eurozone crisis
David Cameron attempts to appear 'honest and tough' on eurozone crisis
by John Owens
18 May 2012, 08:18AM
David Cameron's positioning on Europe is an attempt to portray himself as a strong leader and bring him closer to Angela Merkel, comms experts have said.
Media360: Zeebox is social media app to watch says MEC's Fletcher
Media360: Zeebox is social media app to watch says MEC's Fletcher
by John Reynolds
17 May 2012, 03:00PM
Zeebox, the app that combines real-time viewing with social networking, is one of the key emerging media technologies and will be a "big" hit in the media market, while data will play an increasingly important role in media executives' lives.
Opinion
Think BR: In whom we trust
Think BR: In whom we trust
by Jo Boyd
18 May 2012, 08:00AM
How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo Boyd, managing director, Anthem Worldwide UK.
Paul Shearer: The creative floor is missing its spoilt brats and hot heads
Paul Shearer: The creative floor is missing its spoilt brats and hot heads
by Paul Shearer
17 May 2012, 08:00AM
After watching the start of the new series of Mad Men, I ask myself: "Are agencies favouring easy-to-handle creative directors these days?"
Intelligence
The truth about lying on your CV
The truth about lying on your CV
by Suzy Bashford
17 May 2012, 01:00PM
Former Yahoo! chief Scott Thompson denied lying on his CV, but the story is a reminder of the danger of 'embellishing' credentials as social media transforms recruitment
Smart DRTV: harnessing a potent mix of mass market reach and data
Smart DRTV: harnessing a potent mix of mass market reach and data
by Alison Meredith
17 May 2012, 08:30AM
The combination of TV's reach and online data is a powerful proposition but there are some barriers to overcome, writes Alison Meredith, executive planning director, Watson Phillips Norman.
Also in the news
MEC celebrates the first 10 years as industry 'perverts'
by Arif Durrani and Maisie McCabe, 16 May 2012, 08:30AM
David Cameron attempts to appear 'honest and tough' on eurozone crisis
by John Owens, 18 May 2012, 08:18AM
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
by , 17 May 2012, 01:00PM
The truth about lying on your CV
by Suzy Bashford, 17 May 2012, 01:00PM
Female marketers make their mark on Power 100
by Nicola Clark, 17 May 2012, 01:00PM
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