Latest news | | | | | | Facebook has priced its shares at $38 (£24) as it begins its stock market flotation, valuing the social network at $104bn (£65.8m), making it one of the most valuable share sales in US history. | | | | | | | Mobile is set to be the "biggest branding product on the planet" but advertising on the platform can prove a "dangerous road", according to Richard Eyre, chairman of the Internet Advertising Bureau UK. | | | | | | | Hewlett-Packard (HP) is considering cutting up to 30,000 jobs, representing roughly 10% of its workforce, in order to turn around its ailing business, according to reports. | | | | | | | The Economist Group is building on its advertising network, Ideas People, to group together more than 60 websites trusted by The Economist readers, but which do not use cookies to target specific users. | | | | | | | Global Radio's profits will be up "significantly" when it reports its financial results later this year, according to Global Group's chief executive Stephen Miron, who gave the Media360 Conference a whistle-stop tour of the company's journey since 20... | | | | | | | This week Out and About is at the T5 Hilton hotel for Media360, which has seen a host of clients, media owners and media agencies provide insights into some of the best work in the industry. | | | | | | | Low-cost phone company Vectone is searching for agency help to raise awareness in the black and ethnic UK market. | | | | | | | The UK is in a prime position to promote itself to China and the rest of the world as a leading creative force, writes Stephen Maher, CEO, MBA | | | | | | | Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to Marketing about Sheraton's $6bn renovation process, differentiating the brand, and the hotel's development across emerging markets. | | | | | | | What do today's Rajar results mean for radio stations and advertisers? Four radio buyers give their view on why today's figures are good for most commercial radio groups but raise some questions about digital switchover and the Capital network. | | | | | | | David Cameron's positioning on Europe is an attempt to portray himself as a strong leader and bring him closer to Angela Merkel, comms experts have said. | | | | | | | Zeebox, the app that combines real-time viewing with social networking, is one of the key emerging media technologies and will be a "big" hit in the media market, while data will play an increasingly important role in media executives' lives. | | | | Opinion | | | | | | How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo Boyd, managing director, Anthem Worldwide UK. | | | | | | | After watching the start of the new series of Mad Men, I ask myself: "Are agencies favouring easy-to-handle creative directors these days?" | | | | Intelligence | | | | | | Former Yahoo! chief Scott Thompson denied lying on his CV, but the story is a reminder of the danger of 'embellishing' credentials as social media transforms recruitment | | | | | | | The combination of TV's reach and online data is a powerful proposition but there are some barriers to overcome, writes Alison Meredith, executive planning director, Watson Phillips Norman. | | | | | | Latest jobs | | | | | | | |
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